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  1. Nuances of Spanish Language Search Marketing

    Due to the very rich history of Spanish there are many different forms of the language. The key to search marketing in Latin America countries is knowing the local dialect or language spoken, having relevant content, and utilizing a relevant...

  2. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    Similar to the first segment, this one looks across all of your visitors and isolates those who have been to your site through an organic search visit at least once in their visit history. The new multi-channel segmentation capabilities are best...

  3. 4 Google Changes and How Online Merchants Can Adapt

    For cumulative Google algorithm changes, Moz has a handy Google algorithm change history page, which highlights changes since 2000. Google Shopping may make a lot of changes, but if you're an online merchant that's looking to profit, Google is the...

  4. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    Music history buffs will want to visit Muskogee where they'll find the Oklahoma Music Hall of Fame, a museum which collects and documents information archiving Oklahoma's rich musical history. To secure the most bang for their buck, Oklahoma...