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  1. As Digital Ad Effectiveness Measurement Improves, Are Branding Ad Dollars Ready to Follow?

    The methods of evaluating the delivery and performance of campaigns are rapidly improving as we consider three aspects of measurement: ad viewability, branding lift, and sales lift. Evaluating campaigns on a viewable impression basis promises to...

  2. Aligning SEO Strategy & Social Media Activity to Build Links

    What follows are some specific tactics that can be used to increase the impact that your social media activities have on SEO performance. They create a new URL (sometimes a new micro-site) to promote a new piece of content rather than update an...

  3. How to Improve Your AdWords Performance With Analytics

    Using analytics to improve your PPC performance is a topic that's been done to death. Don't weight this data as highly as historical conversion data or other factors you're currently using. Here's how to use these to actually make an easy improvement.

  4. Google’s Matt Cutts Talks Infographics, Differentiation & More SEO Topics

    There was no indication of geography, a timeline, trends over seasons, or historical performance. Here are a few highlights from their interview. Avoiding Duplicating Content Isn’t Enough; Google Looks for Differentiation