SEO News

Historical Performance

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  1. "Content Performance Marketing" – 3 Steps to Future Success

    Gauge demand by looking at the historical performance of your Web content over time, observing the peaks and meadows. Content performance marketing starts with understanding the demand for content. Targeting demand is simply not enough to achieve...

  2. PPC Management: Your Past, Present & Future

    The Past" in this example means you review performance history and react to the data quickly. Running historical trends and averages gives you a solid idea on progress and optimization opportunities. For example, maybe your Google Display Network...

  3. So... You Think SEO Has Changed?

    Compare that with historical performance to understand whether you're improving. Ongoing Performance Analysis Eliminate any technical issues that may be impeding performance. But ultimately the exercise of SEO performance analysis still has the...

  4. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Just when you think you have the Google Display Network (GDN) figured out, another pitfall opens that may cause advertisers to generate erroneous spend, resulting in poor performance. Historical purchase analysis determined this was the audience...

  5. Christening a New Marketing Holiday for B2B PPC: Golden Opportunity Month

    Use your own historical data (look at all website traffic, not just PPC) or tools like Google Trends to get a better understanding of when you should spend big or be conservative with your budgets. Seasonality can really make or break your campaign...

  6. 5 Steps to Building a Results-Driven Multi-Channel Plan for 2014

    There are many benefits for this approach, not the least of which comprehensive insight on performance. I’ve outlined 5 simple ways to insure action aligns with performance. When planning an integrated marketing approach, a historical perspective...

  7. Marin Software Helps Customers Lock Down Their Preferred Position in Paid Search Results

    With “PositionLock,” Marin captures position data at a keyword level hourly, and then its algorithm factors in historical performance and auction conditions to push a bid to the ad publisher. Marin Software has a new feature which allows customers...

  8. 12 Things You Need to Do NOW to Get Your SEM Holiday Campaigns Ready

    Review Performance as long as you have reliable data. Base your future plans on historical data! My next article will discuss what Q4 and the holiday season means for many B2B/lead-gen campaigns and how you can leverage this time of year to boost...