Economists regularly use leading indicators — the measurable economic factors that change before the economy as a whole changes — in order to analyze and predict future performance. Looking at this historical, top-level view of the site’s...
Smart webmasters will leverage real-time data to support or inform historical or trend datasets allowing them to consider all likely scenarios for a "least imperfect" SEO strategy. Prediction: Search engines will introduce tighter definitions of...
The methods of evaluating the delivery and performance of campaigns are rapidly improving as we consider three aspects of measurement: ad viewability, branding lift, and sales lift. Evaluating campaigns on a viewable impression basis promises to...
Google will also take historical and predicted performance into account, so you may find your products rotated between high price point, low price point, etc until Google settles on a product that performs well.
Historical and Real-Time Analysis: Advertisers can capture data from specific timeframes e.g.last quarter, last year, and the past 24 hours; The Benchmark Edition is used to effectively measure a brand's social video footprint against its...
Historical Performance After your keyword goes through the auction, Bing Ads documents its performance and gives you an idea of your marketplace performance relative to your competitors. Recent Performance vs.
When you construct sitelinks you create a block of up to 10 links, and you get performance statistics for that block. Each sitelink will show the performance of that individual sitelink, and the performance of the ad when that sitelink was shown.
This top-level overview of performance will provide the best roadmap for problem-solving. Even if you aren't necessarily seeing a dip in profits, proactively performing these steps will help your account operate at peak performance.
Many businesses were taken off guard when it first hit and have paid search engine optimization (SEO) consultants a large sum to recover prior search performance levels. Browse our entire vampire book collection – vampire novels, historical...
In the first couple of days, even with all other rotation settings set properly, Google tends to rank new ads either higher or lower, depending on the historical ad performance in the account (quality score).
Using historical data out of a previous AdWords account is best for this exercise, but if you don't have access to that information then you can use the AdWords Keyword Tool for your country to view approximate CPC.
An ad's historical performance on a particular site (Display Network only) The two driving major takeaways should be that quality score is predicated on relevance and previous performance data. Geographic performance
Also, remember to document historical data for each of these metrics before beginning your campaign so you can compare. Our industry is infested with executives evaluating our performance on link numbers, but the truth is links don't tell the whole...
What follows are some specific tactics that can be used to increase the impact that your social media activities have on SEO performance. They create a new URL (sometimes a new micro-site) to promote a new piece of content rather than update an...
A new batch of companies are bringing more data into the picture by layering in things like historical behavior, demographics, or users' movements from place to place. That also translates to higher performance and monetization for mobile ads.
Evaluate your competitor’s performance and the competitive landscape Improving share of voice: Understanding you and your competitors’ performance and strategies, and using this to improve your own share of voice
Using analytics to improve your PPC performance is a topic that's been done to death. Don't weight this data as highly as historical conversion data or other factors you're currently using. Here's how to use these to actually make an easy improvement.
Use your intuition, PPC data, competitor insight, analytics data, internal search data, Google suggest data, and any historical data from your client or your company to construct your initial "seed word" list.
There was no indication of geography, a timeline, trends over seasons, or historical performance. Here are a few highlights from their interview. Avoiding Duplicating Content Isn’t Enough; Google Looks for Differentiation
With continued advertising, bids are adjusted based on the historical performance of campaigns. Making most of its money from advertising, Twitter is expected to post ad revenues of $259.9 million this year, according to researcher eMarketer.
