Pat Stroh is VP of analysis & decision support at SEM agency Impaqt. At the very minimum, a paid search campaign of any size or complexity should be using rules based on historical data. Thus, the use of rules in combination with historical data is...
Pat Stroh is VP of analysis & decision support at SEM agency Impaqt. The Carnival Of Small Business Issues, Pat Doyle How much historical media and search data do you have? First, your score depends on the amount and complexity of your historical...
Impaqt's Pat Stroh gives you a quick quiz to determine your MESS, or Media Energizing Search Score. Your MESS score depends on the amount and complexity of your historical data; your ability to handle the data complexity with analytical specialists...
Pat Stroh is VP of analysis & decision support at SEM agency Impaqt. You need to carefully examine historical data to see how media activity has influenced your search campaigns. One common finding is that as media activity increases, impressions...
Pat Stroh is VP of analysis & decision support at SEM agency Impaqt. When we're armed with at least some of this historical data, we can begin to explain the mountains and valleys in those paid tracking reports.
In today's SearchDay, In the Mix: Search in the Overall Marketing Mix, Impaqt's Pat Stroh explains that without knowing the full details of a client's media mix, an agency is limited in how well it can optimize a paid search campaign.
