SEO News

Historical Data

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  1. Why You Need to Own Your Data & Digital Assets

    Which means, precious historical insight and related data is often lost. Unfortunately, it doesn't seem to matter how it came to be – vendors are downright defiant in releasing ownership of client Analytics accounts, often forcing businesses and...

  2. So... You Think SEO Has Changed?

    Sure, there is less data to look at (thanks, Google) and there are changes in how the engines deal with some of the technical issues like canonical tags, rel=alternate syntax, and schema mark up to name a few, but it's really no different than how...

  3. Christening a New Marketing Holiday for B2B PPC: Golden Opportunity Month

    Use your own historical data (look at all website traffic, not just PPC) or tools like Google Trends to get a better understanding of when you should spend big or be conservative with your budgets. Regardless of your specific data, one thing is...

  4. 5 Steps to Building a Results-Driven Multi-Channel Plan for 2014

    Data can guide proper allocation of resources of owned, earned and paid media for optimum results. We’ll use Google Analytics to illustrate how to use data to make informed decisions. With an emphasis on the website as the ultimate destination for...

  5. Marin Software Helps Customers Lock Down Their Preferred Position in Paid Search Results

    With “PositionLock,” Marin captures position data at a keyword level hourly, and then its algorithm factors in historical performance and auction conditions to push a bid to the ad publisher. Earlier this month, Marin released Channel Connect, a...