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  1. So... You Think SEO Has Changed?

    Sure, there is less data to look at (thanks, Google) and there are changes in how the engines deal with some of the technical issues like canonical tags, rel=alternate syntax, and schema mark up to name a few, but it's really no different than how...

  2. Christening a New Marketing Holiday for B2B PPC: Golden Opportunity Month

    Use your own historical data (look at all website traffic, not just PPC) or tools like Google Trends to get a better understanding of when you should spend big or be conservative with your budgets. Regardless of your specific data, one thing is...

  3. 5 Steps to Building a Results-Driven Multi-Channel Plan for 2014

    Data can guide proper allocation of resources of owned, earned and paid media for optimum results. We’ll use Google Analytics to illustrate how to use data to make informed decisions. With an emphasis on the website as the ultimate destination for...

  4. Marin Software Helps Customers Lock Down Their Preferred Position in Paid Search Results

    With “PositionLock,” Marin captures position data at a keyword level hourly, and then its algorithm factors in historical performance and auction conditions to push a bid to the ad publisher. Earlier this month, Marin released Channel Connect, a...

  5. Adobe Analytics Adds 6 New Features

    According to Adobe, the updates are designed to enhance data analysis for rapid identification of key metrics to take action on. Data visualization updates Some of the new ad hoc analysis includes better usability for understanding the context...

  6. Securing the Future of SEO: Global Brands & 5 '(Not Provided)' Solutions

    Additionally, a site's historical referring keyword data can be mined for keyword research purposes. However, it is also trying to protect its data and online privacy. We need to get even better at structured data since what Google is looking for...