SEO News

Historical

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  1. 6 Ways to Prepare Your B2B PPC Account for the Holidays

    Study Historical Lead Cycles for Your Business Review historical performance during the holidays and plan accordingly. It’s the fourth quarter of the year, and by now you’ve probably read several articles about preparing for the holiday rush in PPC.

  2. "Content Performance Marketing" – 3 Steps to Future Success

    Gauge demand by looking at the historical performance of your Web content over time, observing the peaks and meadows. From more humble beginnings of White Hat SEOs touting "content is king" to massive campaigning from search engines and marketers...

  3. PPC Management: Your Past, Present & Future

    Running historical trends and averages gives you a solid idea on progress and optimization opportunities. Managing pay-per-click (PPC) campaigns is like time travel. Without digging too deep into astrophysics or multi-dimensional theory, PPC...

  4. Why You Need to Own Your Data & Digital Assets

    Which means, precious historical insight and related data is often lost. Unfortunately, it doesn't seem to matter how it came to be – vendors are downright defiant in releasing ownership of client Analytics accounts, often forcing businesses and...

  5. 'Let Me Google That For You' Bill Introduced to U.S. Senate

    Should the "Let Me Google That For You" bill become law, it will ensure that the NTIS becomes a historical footnote. A bipartisan bill has been introduced in the U.S. Senate under the unlikely but wonderful title, "Let Me Google That For You".

  6. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Historical purchase analysis determined this was the audience most likely to purchase our product. Just when you think you have the Google Display Network (GDN) figured out, another pitfall opens that may cause advertisers to generate erroneous...