SEO News

Historical

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  1. PPC Management: Your Past, Present & Future

    Running historical trends and averages gives you a solid idea on progress and optimization opportunities. Managing pay-per-click (PPC) campaigns is like time travel. Without digging too deep into astrophysics or multi-dimensional theory, PPC...

  2. Why You Need to Own Your Data & Digital Assets

    Which means, precious historical insight and related data is often lost. Unfortunately, it doesn't seem to matter how it came to be – vendors are downright defiant in releasing ownership of client Analytics accounts, often forcing businesses and...

  3. 'Let Me Google That For You' Bill Introduced to U.S. Senate

    Should the "Let Me Google That For You" bill become law, it will ensure that the NTIS becomes a historical footnote. A bipartisan bill has been introduced in the U.S. Senate under the unlikely but wonderful title, "Let Me Google That For You".

  4. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Historical purchase analysis determined this was the audience most likely to purchase our product. Just when you think you have the Google Display Network (GDN) figured out, another pitfall opens that may cause advertisers to generate erroneous...

  5. Christening a New Marketing Holiday for B2B PPC: Golden Opportunity Month

    Use your own historical data (look at all website traffic, not just PPC) or tools like Google Trends to get a better understanding of when you should spend big or be conservative with your budgets. Ecommerce advertisers traditionally get to have...

  6. 5 Steps to Building a Results-Driven Multi-Channel Plan for 2014

    When planning an integrated marketing approach, a historical perspective provides the insight needed to guide allocation of resouces to promote profitability. One of the most important aspects of the marketing plan in 2014 will be allocation of...