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  1. 'Let Me Google That For You' Bill Introduced to U.S. Senate

    Should the "Let Me Google That For You" bill become law, it will ensure that the NTIS becomes a historical footnote. A bipartisan bill has been introduced in the U.S. Senate under the unlikely but wonderful title, "Let Me Google That For You".

  2. So... You Think SEO Has Changed?

    Compare that with historical performance to understand whether you're improving. Every year I hear a new chorus of folks claiming that SEO is dead or that SEO has changed so fundamentally that it's completely different now than it once was.

  3. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Historical purchase analysis determined this was the audience most likely to purchase our product. Just when you think you have the Google Display Network (GDN) figured out, another pitfall opens that may cause advertisers to generate erroneous...

  4. Christening a New Marketing Holiday for B2B PPC: Golden Opportunity Month

    Use your own historical data (look at all website traffic, not just PPC) or tools like Google Trends to get a better understanding of when you should spend big or be conservative with your budgets. Ecommerce advertisers traditionally get to have...

  5. 5 Steps to Building a Results-Driven Multi-Channel Plan for 2014

    When planning an integrated marketing approach, a historical perspective provides the insight needed to guide allocation of resouces to promote profitability. One of the most important aspects of the marketing plan in 2014 will be allocation of...

  6. Marin Software Helps Customers Lock Down Their Preferred Position in Paid Search Results

    With “PositionLock,” Marin captures position data at a keyword level hourly, and then its algorithm factors in historical performance and auction conditions to push a bid to the ad publisher. Marin Software has a new feature which allows customers...