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Hispanic Latino

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  1. International SEO Gone Wrong: 7 Assumptions Can Ruin Your Program

    Census, 16 percent of Americans identify themselves as Hispanic or Latino, with that number expected to rise to 30 percent by 2050. Your domestic SEO program is progressing well. Your rankings are up, traffic is up, and conversions are looking good.

  2. SEO Your Website For Foreign Languages in Your Domestic Market

    Indeed, 89 percent of Hispanic Americans speak Spanish at home, not English, and they have a combined purchasing power of over $1.2 trillion, according to the Selig Center for Economic Growth. The first step is to make sure that you employ a local...

  3. 10 Reasons Why You Can't Miss #SESNY

    Hispanic Audience, Google. New Latino Track As the industry changes in leaps and bounds, so does SES. And SES New York is a prime example of just how we're adapting our agenda to the new techniques and technologies available to online marketers...

  4. Avoiding Online Missteps with Generation Y and Millenniums

    A parallel offline example is when U.S.centric companies run Hispanic advertisements in Miami market and mistakenly use a Spanish dialect instead of Latino. The first step that many companies take when trying to grab the attention of our youth is...

  5. Search marketing to Latinos – Interview with Manny Ruiz of Hispanic PR Wire

    Grant Crowell interviews Many Ruiz, President and CEO of Hispanic PR Wire on optimizing news releases for the Latino market. We have built a Latino-exclsuive network for almost 4 years now, building alliances with Hispanic news websites, most of...

  6. Implementing your Search Strategy for the Latino Market, Part 2

    Hispanic PR Wire (partnered with Business Wire) and Marketwire are the top news distribution services for targeting Latino media and search engines. With the exception of Apple's iTunes Latino released last November, the major podcast directories...

  7. Implementing your Search Strategy for the Latino Market, Part 1

    Our previous articles covered the opportunities, challenges, and essential planning strategies for the US Hispanic and Latin American search markets. Hispanic audience" for any perceived keyword optimization boost, says Bernier.

  8. SES Latino -- Interview with Conference Chair Nacho Hernandez

    Nacho Hernandez, founder and CEO of iHispanic, a consulting firm for search marketing and Internet strategy for the worldwide Hispanic markets, shares with Search Engine Watch correspondent Grant Crowell about his chairing of Search Engine...