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Hispanic Americans

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  1. International SEO Gone Wrong: 7 Assumptions Can Ruin Your Program

    Census, 16 percent of Americans identify themselves as Hispanic or Latino, with that number expected to rise to 30 percent by 2050. A 2007 US Census Bureau report put the number of Americans speaking Spanish “very well” in their homes at more than...

  2. SEO Your Website For Foreign Languages in Your Domestic Market

    Indeed, 89 percent of Hispanic Americans speak Spanish at home, not English, and they have a combined purchasing power of over $1.2 trillion, according to the Selig Center for Economic Growth. The first step is to make sure that you employ a local...

  3. Implementing your Search Strategy for the Latino Market, Part 1

    Our previous articles covered the opportunities, challenges, and essential planning strategies for the US Hispanic and Latin American search markets. Hispanic audience" for any perceived keyword optimization boost, says Bernier.

  4. Planning your Search Strategy for the Latino Market

    Hispanic consumers may be searching for the same thing, they want to interact with different content in different ways," she says. Hispanic and Latin American search markets. Hispanic and Latin American groups (local, age groups, and gender, to...

  5. Search Engine Forums Spotlight

    Quepasa told me over the phone that many of the users to their site are 2nd and 3rd generation Hispanic Americans that are largely more educated about the internet. Most all speak both Spanish and English, and over 45% of the estimated 14 million...

  6. Search Marketing & the Spanish Speaking Internet

    Terra Lycos is the number one Spanish language site among Hispanic Americans, Coll reported, followed by Unvison.com, Telemundo.com, and Quepasa.com. In the US, Hispanic buying power more than doubled from 1990 to 2002 to $580.5 billion, and is...

  7. Search Marketing & the Spanish Speaking Internet

    In the US, Hispanic buying power more than doubled from 1990 to 2002 to $580.5 billion, and is expected to top $926 billion by 2007, reported Coll. The Hispanic population is the largest minority group in the USA, 36.8 million people and 13.5...