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Hispanic Advertising

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  1. Going Global: Localize Your Message for Holiday Retail Traffic

    El Dia de los Reyes Magos, or Three Kings Day, is a gift-giving celebration common in the Hispanic community, and Japanese tradition calls for the exchange of o-seibo gifts. Holiday” has different meanings for different people, and retailers should...

  2. Interactive Advertising Bureau (IAB) Holds Forum and Track at SES New York 2011

    In El Barrio: Reaching US Hispanics where they live and shop" will present ideas for going after the $1 trillion purchasing power of the US Hispanic market. The Interactive Advertising Bureau (IAB) has programmed a forum and track at SES New York...

  3. Search marketing to Latinos – Interview with Manny Ruiz of Hispanic PR Wire

    We have networks with them through our other divisions, like the Hispanic Digital Network, and we do an advertising network. Grant Crowell interviews Many Ruiz, President and CEO of Hispanic PR Wire on optimizing news releases for the Latino market.

  4. Implementing your Search Strategy for the Latino Market, Part 2

    Rafael Jiménez, general manager of the advertising and publisher group for Yahoo Hispanic Americas, says one of the most popular online communities in the regional Latino culture (with over 20 million Latino users), that search engine marketers...