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  1. Nuances of Spanish Language Search Marketing

    While both appreciate being of Latin American descent (and they aren't rivals), both just have different variations of their language and culture and they don't feel any more related then one person who lives in the U.S.feels toward a South...

  2. International SEO Gone Wrong: 7 Assumptions Can Ruin Your Program

    Census, 16 percent of Americans identify themselves as Hispanic or Latino, with that number expected to rise to 30 percent by 2050. Your domestic SEO program is progressing well. Your rankings are up, traffic is up, and conversions are looking good.

  3. Going Global: Localize Your Message for Holiday Retail Traffic

    El Dia de los Reyes Magos, or Three Kings Day, is a gift-giving celebration common in the Hispanic community, and Japanese tradition calls for the exchange of o-seibo gifts. But without creating a strategy for localizing brand messages to these...

  4. YouTube Does More Than Round Up the Usual Suspects With New Channels

    UnoDosTres: A Hispanic channel offering A-List celebs, music/dance, fashion, sports and telenovelas to a younger bi-lingual audience. Last Friday, Robert Kyncl, YouTube’s Global Head of Content Partnerships, announced that “More great content...

  5. SEO Your Website For Foreign Languages in Your Domestic Market

    Indeed, 89 percent of Hispanic Americans speak Spanish at home, not English, and they have a combined purchasing power of over $1.2 trillion, according to the Selig Center for Economic Growth. The first step is to make sure that you employ a local...

  6. Interactive Advertising Bureau (IAB) Holds Forum and Track at SES New York 2011

    In El Barrio: Reaching US Hispanics where they live and shop" will present ideas for going after the $1 trillion purchasing power of the US Hispanic market. The Interactive Advertising Bureau (IAB) has programmed a forum and track at SES New York...

  7. 10 Reasons Why You Can't Miss #SESNY

    Hispanic Audience, Google. But it certainly can't be pigeonholed that way. As the industry changes in leaps and bounds, so does SES. And SES New York is a prime example of just how we're adapting our agenda to the new techniques and technologies...