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  1. Bing Adds Auction Insights to Web Interface

    Bing's Auction Insights, the process that determines which ads are shown and where every time a user does a search on the Yahoo Bing Network, is now available in the Bing Ads Web interface. Insights from ad auctions will empower you to make smarter...

  2. 8 Lessons Learned From Owning a Search Agency for 15 Years

    Image Credit: http://blog.smartbear.com/wp-content/uploads/imports/interview.jpg We brought IndexTools to North America, which eventually was sold to Yahoo in 2008. After the sale of our core technology (which turned it into Yahoo Web Analytics and...

  3. 6 Crucial Link Building Strategies to Drive Quality Traffic

    However, if the fire department's blog has a post that talks about how your store donated free eyewear to all visually injured fire victims within their geographic jurisdiction, the link becomes far more relevant and useful in ranking your website.

  4. Last-Minute SEO - Here Come the Holidays!

    They could also be press releases, syndication, blog outreach, affiliates, or even AdSense. Not that many years ago we had quite a few of these things called search engines, but today we are primarily referring to the "Big 3": Google, Bing, and...

  5. Yahoo Retires Less Popular Products to Make Room for New Innovation

    In a blog post confirming the move, Jay Rossiter, senior vice president, Cloud Platform Group at Yahoo writes, "Over the past two years, our teams have been incredibly focused on our mission: making the world’s daily habits more inspiring and...

  6. Forget Big Content – Small Content Is Critical to Search Success

    Read any popular digital marketing thought leadership blog and you'd be bombarded with the notion that "big" content is the future of search and social success. The former "feed" off Google's suggest feature, which is, in turn, based on what people...