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  1. The Evolution of Guest Blogging: Where Does it Stand in 2014 and Beyond?

    Establish a blog or website that becomes an authoritative brand in your space. There are many different kinds of writing available to content marketers, from in-depth content like ebooks or white papers to quick blog posts meant to entertain and...

  2. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    Ultimately, most people use a blog or something like that. You can usually identify this type of content by reading their blog for half an hour or so. The differences in their opinions clearly reflect their own personal business goals.

  3. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Maybe record some behind-the-scenes footage for our blog or whatever. Lisa's team wrote on the company's blog almost every day, but it was a ghost town, and the only social activity was from a group of conservative moms who criticized the ads as...