Email marketing, social media, community engagement in forums, and guest blog posting are efficient mechanisms for spreading the word about engaging content. Google has just rolled out Penguin 2.0, a large algorithmic update promising to go “deeper...
In a new blog post, Cutts stated that the rollout is now complete and affects 2.3 percent of English-U.S.queries, and that it affects non-English queries as well. Webmasters have been watching for Penguin 2.0 to hit the Google search results since...
For example, if the marketing automation team is developing a monthly whitepaper, the SEO team can break apart a piece of the whitepaper and turn it into a blog post, web page or PR piece. Turning a video interview into a summarized blog post...
Find the webmaster or blog owner's name. Putting careful thought and hard work into each link ensures happy blog owners, happy audiences, high quality links, and long-term rankings. Don't abuse the blog owner.
Segment Contributed by: Avinash Kaushik is the Digital Marketing Evangelist at Google and author of the Occam's Razor blog. This segment doesn't remove blog traffic, but it does remove folks who landed on your blog (defined as "/blog/" here...
A microblogging tool that forces copy-like conversations, Twitter enables quick information to link backs to important web pages of conversion (i.e.your website and your blog. When your content is placed on Google+ it has the chance to rank higher...
In an announcement made April 23 via the YouTube Creators blog, YouTube let users and creators know that there would be a change, or rather a series of changes, coming to the homepage feed (or sub-box) and the way that it is organized.
To learn more about my findings, and how to track Graph Search keyword data in Google Analytics, you can read my blog post on the subject. As I explained in my blog post about BeastRank (right before Graph Search went live), I fully believe that...
Major media/blog sites are always hungry for content. These may be simple questions they ask in their blog articles or on social media, but anything you can do to attract their attention is great. Regardless of what you may have read about the next...
Content Item #1: Blog Posts Plan and write a series of 5 or more blog posts around your core idea. Compile your blog posts, add an introduction, cover page, table of content, some images, header, footer, and format it into a handy mini e-book.
This data set can be critical for SEO-specific web pages like blog posts or viral marketing assets, usually meant more so for driving traffic and link acquisition, as opposed to direct leads. Results show what pages logged-in searchers landed on...
Hell, the FTC even updated its guidelines to include blogger reviews and The Huffington Post (remember, it's a blog) just won The Pulitzer Prize. However, not only does asking or requiring links for the review come off as confrontational and like...
This certainly shows that it will be increasingly important for websites that provide any kind of news to try and get their publication or blog into Google News. Since launching universal search results in 2007, Google has been integrating many...
When users search for your app, they often want to go deeper and see what in-app content fellow users find interesting," said director of product management at Google+ Seth Sternberg in a blog post. Google has announced that its desktop and mobile...
One thing is certain, as Bing continues to slowly gain search market share and they will continue to test and "challenge the status quo," according to their recent blog post. Google has experimented with seven results on many SERPs since last summer.
Blog Tag/Category Pages: These pages are a regurgitation of blog teaser content snippets and don't need to be featured in search results. Site managers and marketers can become complacent with their sites, viewing the same top level and product...
Would it work best as a video, an in‐depth report, an interactive piece, a blog post, an infographic or something else? If people don’t know we exist, they won’t ever see our blog or articles or social media, no matter how great they are.
If you write a blog post, you’ve got something to say, you’re not just creating words and synonyms. No More Quick View in Google Search – Google Operating SystemGoogle removes the ability to see PDF or Microsoft Office files from the search results.
The editorial calendar decides high-level subject matter and development frequency of content you will create going forward for your blog, resource center, and social channels. CMS and Blog Platform I'm a big fan of Google's Coke vs.soda vs.pop...
As we've gathered and released more data over time, it's become increasingly clear that the scope of government attempts to censor content on Google services has grown," wrote Google legal director Susan Infantino in a blog post.
