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  1. Resources for Learning About PPC

    The blogs to note are: the overall search blog Inside Search, which features updates to search result layout and other interface changes, Inside AdWords, the Agency Blog, the Merchant Blog (if you’re using Product Extensions), and the Google...

  2. How to Configure Analytics for Your Small Business Website

    Always use relatively large numbers, or vital information might be lost to rounding errors in the Google Analytics interface. This is important as Analytics more flexible than AdWords when it comes to goal configuration, so you can use it to track...

  3. The MEGA List of Free and Paid SEO Tools the Professionals Use [Best of SEW 2010 #3”

    Google Insights for Search -- A considerably better tool than Google's External Keyword Tool (mentioned above) for keyword research because it provides in-depth (annotated) trending, categorization, localization (regional interest), and more...