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  1. 26 Free Must-Have Tools for PPC Success

    Use it to create audiences, play around with targeting, and create an image bank for your campaigns. A few of us old-timers remember life before AdWords Editor. While Bing Ads Editor isn't as robust as AdWords Editor, it's still a must-have PPC...

  2. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    How to Use this Segment: This segment is especially useful when applied to standard or custom reports that show dimensions such as campaigns, keywords, geography, and items purchased. This segment – which is similar to day-parting reports from...

  3. Welcome to AdWords Enhanced Campaigns: Top Tips From the Experts

    Although Google has been emphasizing today was a hard deadline, an Inside AdWords blog post reveals that the process is only beginning today: starting today, we will begin upgrading all remaining campaigns automatically, bringing everyone onto the...

  4. Marketing Automation & Search – 3 Strategies for Mutual Success

    Additionally, this whitepaper can be used behind gated lead forms via PPC campaigns. No Marketing Automation Platform Data: If you're running a campaign on Adwords and a random visitor clicks on your ad from the keyword "software solution", you'll...