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  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    Especially if you have a client stiff you on a huge AdWords bill that you were running through your agency like this example! After the sale of our core technology (which turned it into Yahoo Web Analytics and eventually was FREE), we had to focus...

  2. SEO Is No One-Trick Pony

    Enter in some competitor domains and see how much traction they have in Google (SEM Rush provides a "SE Traffic Price" metric, showing what it might cost – in AdWords spend – to get what these guys are otherwise getting "for free" via non-paid...

  3. Securing the Future of SEO: Global Brands & 5 '(Not Provided)' Solutions

    Link your AdWords and Webmaster Tools accounts for increased visibility.a. SEOs can also utilize keyword referral data from their Google Adwords account to help inform optimization decisions. Although page-level analysis will become more prominent...

  4. Google '(Not Provided)' Keywords: 10 Ways to Get Organic Search Data

    In 2011, Avinash Kaushik, one of the world's top analytics experts and an evangelist for Google, wrote a blog post "Smarter Data Analysis of Google's https (not provided) change: 5 steps" detailing the things marketers can do within their Google...

  5. Win Earned, Owned and Even ‘Paid’ Links With Content

    We now use AdWords and increasingly Facebook ads to push content in front of targeted audiences that we identified right at the very beginning of the planning process. Understand the audience: Using existing research data, social data insight...

  6. Extending Your Google Analytics Functionality With the Application Gallery

    There are applications that help you tag and track various links, WordPress plug-ins for tracking your blog in Google Analytics, and third-party tools to help you create more attractive dashboards. Whether you measure your own blog, or a host of...