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  1. 6 Crucial Link Building Strategies to Drive Quality Traffic

    However, if the fire department's blog has a post that talks about how your store donated free eyewear to all visually injured fire victims within their geographic jurisdiction, the link becomes far more relevant and useful in ranking your website.

  2. Bing Ads Enhances "Change History" Page

    In a blog post, Bing says one of the updates is aimed at enhancing usability. Bing has announced enhancements to the Change History page in Bing Ads. The Change History page gives advertisers a way to see how changes impact a campaign's performance.

  3. The Challenge of Enterprise Link-Building in a Content Marketing World

    It's been pretty clear to most SEO professionals for a long time, even before we knew what a Google Penguin was, that link-building at the enterprise level (and really at every level) would have to go beyond old-school tactics like directory...

  4. Last-Minute SEO - Here Come the Holidays!

    They could also be press releases, syndication, blog outreach, affiliates, or even AdSense. Buyer Beware: Outreach is not buying press releases and guest blog posts on blog networks. As long as Google doesn’t release an update or manually devalue...