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Hiring Sem Firm

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  1. What You Need to Know Before Committing to SEO

    Goal creation: If you're hiring a SEO firm to "get higher rankings," this is a bit myopic. Know SEO: If you're hiring a SEO (in-house or outsourced), don't go blindly into this. It pains me to say that about the SEM industry, but it's a fact.

  2. Who Audits the Auditor?

    For most companies, hiring a SEO firm or an in-house provider is a daunting task. I'd like to say "you can always trust me," but that's the problem with the SEM industry. I recently spoke with a friend in the SEM industry about this, and what I...

  3. Machines In Translation: Do MT Engineers Dream of Selectric Sheep? Part 2

    The net gain will be more than a company could otherwise achieve hiring more people. Note to self: "SEO/SEM Staffing Crisis" -- can forums help solve the industry's biggest problem? Since his firm's white hat SEO, he doesn't mind sharing key tactics.