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  1. Writing Your Way to the Top of Search and Social Results

    Start by hiring writers with a reputation backed by: Hiring nameless, faceless, anonymous writers from underground sources at $25 a pop is so yesterday. This means it’s up to brands and marketers to invest not just in hiring quality writers, but...

  2. 8 Lessons Learned From Owning a Search Agency for 15 Years

    Having employees as your number one cost of goods makes hiring and firing much more important and something you have to get good at managing or else you’ll fail. The goal of these "lessons" is to help you use what I found worked best and apply...

  3. Know Your Platforms: AdWords vs. AdWords Express

    If over the long term, you don’t think you’ll have time to manage online campaigns successfully and you don’t anticipate hiring a consultant or agency, AdWords Express is for you. If this sounds like a bit too much work for you, but you’re willing...

  4. Top 10 Skills That Separate Real UX Designers from Wannabes

    With the flood of ill-trained people claiming to be user experience (UX) designers, how do you know if you are hiring a UX snake oil salesman or a true UX expert? Far too many companies are unknowingly hiring wannabe UX designers and not getting...

  5. Gender Bias in Marketing: Women Seen as Less Valuable Than Men [Research]

    And, the hiring practices and employee development processes could be an important way to help balance any bias a company may be experiencing. Both men and women have passionate views about the topic, and the subject is multifaceted and multilayered.

  6. 15 Ways to Avoid Reputation Roadkill @ClickZ Live #czlny

    Samsung got fined for hiring people to write fake positive reviews of its own products and negative reviews of competitor HTC. But there is hope for all of us. Reputation management expert Andy Beal, chief executive (CEO) of Trackur and author of...

  7. 4 Critical Elements of a Successful Content Marketing Team

    If you're considering hiring an agency for a content marketing effort and trying to determine if it's worth the cost, it quickly becomes clear why this may be a worthwhile investment after all. What hiring strategies have you employed when bringing...