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  1. Top 10 Skills That Separate Real UX Designers from Wannabes

    With the flood of ill-trained people claiming to be user experience (UX) designers, how do you know if you are hiring a UX snake oil salesman or a true UX expert? Far too many companies are unknowingly hiring wannabe UX designers and not getting...

  2. Gender Bias in Marketing: Women Seen as Less Valuable Than Men [Research]

    And, the hiring practices and employee development processes could be an important way to help balance any bias a company may be experiencing. Both men and women have passionate views about the topic, and the subject is multifaceted and multilayered.

  3. 15 Ways to Avoid Reputation Roadkill @ClickZ Live #czlny

    Samsung got fined for hiring people to write fake positive reviews of its own products and negative reviews of competitor HTC. But there is hope for all of us. Reputation management expert Andy Beal, chief executive (CEO) of Trackur and author of...

  4. 4 Critical Elements of a Successful Content Marketing Team

    If you're considering hiring an agency for a content marketing effort and trying to determine if it's worth the cost, it quickly becomes clear why this may be a worthwhile investment after all. What hiring strategies have you employed when bringing...

  5. How to Hire (and Keep) Digital Marketing Talent in 2014

    Hiring criteria and systems that include a detailed job description, years required, distinguish between paid or organic talent, make sure there is more than one interviewer, possibly include a series of tests and make sure that you are not only...