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  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    Do as much work as you can yourself or with contractors before you hire employees. Lesson #1: The People You Hire Will Make or Break Your Agency If you can’t pay top dollar and hire amazing people, you better have a kick-ass culture or career path...

  2. 4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure

    Businesses who hire these individuals and marketing companies often have little to no knowledge of how SEO really works, which is why they are seeking help. Like finding hidden treasure, search engine optimization (SEO) has never been as easy as...

  3. Content Marketing Put a Man on the Moon, What Can it Do For You?

    Hire former journalists who are good writers and understand the news business. Many marketers are over the moon about the 'new' concept of content marketing as a key component to SEO, few realize that content marketing has been around for 50 years...

  4. 4 Critical Elements of a Successful Content Marketing Team

    If your company is planning to hire an agency, this will help you insofar as you'll understand how many individuals it takes to run a great campaign. The SEO Pros In addition to understanding both SEO and the writing process, it's helpful for...