Should you hire someone with deep SEO know-how or someone who is an expert at managing the SEM campaigns to manage this program? Edge: SEO This job typically falls to the SEO manager who is tasked with aligning site content to how people search.
The curators probably won't be individuals, but organizations that hire leaders in a given vertical. Lastly, with Google authorship taking a strong foothold on rankings and the comments coming from Eric Schmidt about information that is tied to...
A software solution might be a way to go, but you can also just hire more people. For example, let's say that you run an SEO agency and one of your basic services is on-page SEO analysis. Did you train them well enough to trust them to do their...
Understand the Scope of Work: Fully understand the scope of work when you hire a third party. So, I shot over to Majestic SEO and Open Site Explorer to analyze his link profile. Have you done any SEO work over the past few months?
Hire the Right People SEO 101 Managing an outreach team can be a daunting task, as you are essentially in charge of people browsing who-knows-what websites and saying oh-no-not-that to influencers on behalf of your business' brand.
Then hire a professional freelance writer to work with them to flesh out concepts and write the article and your expert can inject their expertise. SEO professionals and link builders largely take the path of least resistance here, but they aren't...
Better graphics, easier interface, much stronger SEO. He knows people who spent tens of thousands of dollars on new carts that never worked right, that never interfaced properly with shipping and inventory, and that killed their SEO rankings.
Hire an Editor If you’re not a wordsmith (and most aren’t), hire a professional to edit your copy. So find experts in your niche, reach out and hire them to review your existing content to help revise and raise the bar up to “expert level.
A costly link audit and disavow is in your future if you hire anyone stating they will acquire 10,000 in a time span in as little as one week. The word is out to all SEO consultants, agencies, and smaller online marketing companies in the local...
So how can you hire and retain SEO staff in 2013? One of the most overlooked necessities required to execute performance-driving SEO campaigns is talent. Whether you’re doing SEO in an agency environment, in-house, or as a freelancer, your success...
Alternatively, contact local colleges with film programs and hire an intern for a couple of months. Here are three great ways to use video for SEO. As we kick off the new year, the most important thing you can do to help your SEO efforts is to...
If you’re looking to hire a content writer for your blog, there are a few essential skills they should have to be considered qualified for the job: If you’re looking to hire for a position or even a temporary gig, have some fun with the application...
At the same time, you should also hire a great SEO. The next time you go to build a site, hire a designer. You didn't hire them to just use tools you don't understand. As Mark Jackson stated in "7 Habits of Highly Effective SEO":
Shooting a new video isn’t as hard or intimidating as it first might seem, and as noted above, you don’t have to hire an expensive video company to do well. It can drive massive amount of traffic, help build your brand, and work wonders for your SEO.
Hire someone to run an assessment and tune up the site; then move-on. Quality content containing humor, information, controversy, politics or training usually brings backlinks - and is definitely considered acceptable SEO.
Hire authors, not copywriters: In my opinion the days of SEOs hiring copywriters writing under anonymous names is quickly disappearing. Leverage their contacts and social networks: If you hire specialist writers within a niche, you aren't just...
Your first task is to hire your replacement. SH: What's the biggest tip you'd give to that new hire? I sort of fell into SEO by writing store descriptions for a coupon website. I love getting myself deeply engrossed in the revenue model of a...
So in this sense, we look to hire great writers who can specialise within a niche. So my advice would be to hire the best writer you can within your industry or sector and get them fully involved within your content strategy.
So if you can hire someone who writes well and will do some promotion too, then all the better. Publishing value-driven, quality content on your site is a major key to SEO success. SEO writing". One author recently "did SEO" for an article they...
For some reason, these basic principles get lost for people when they search for an SEO company (or hire an in-house optimizer). If you were to hire a company that was less than ethical (their approach to link building was buying as many links from...
