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  1. Google's New Structured Snippets Pull Facts Into a Page's Search Results

    Google Web Search has evolved in recent years with a host of features powered by the Knowledge Graph and other data sources to provide users with highly structured and relevant data. We also have additional algorithms to determine quality and...

  2. Bing Ads Launches Close Variants for Broad Match Modifiers

    Bing Ads says it is launching close variants for broad match modifiers in the U.S.market to help advertisers maximize the impressions relevant to their modifiers. We are confident that this feature will help to drive more highly qualified click...

  3. The Challenge of Enterprise Link-Building in a Content Marketing World

    One of the biggest challenges in working with (or for) enterprise companies is suggesting content ideas that will be approved by all relevant members of the digital marketing food chain. Once you have a good idea that you think will resonate with...

  4. Last-Minute SEO - Here Come the Holidays!

    But then the bad news: your in-house SEO team or online marketing agency tells you it’s too late - maybe they can get some results, but highly competitive and valued terms cannot be reached without the risk of incurring Google’s wrath or at least...

  5. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Well-researched and relevant data, a study or a news story Even forgetting about the debatable value of Google authorship, if you have a writer with a popular and highly targeted social following, the promotion they are able to provide should be a...

  6. SEO Strategies for JavaScript-Heavy Single Page Applications or AJAX Sites

    And even if the engines do attempt to index the content, they often seem to have little confidence they can accurately represent the state most relevant to the search query based on the URLs in their index.

  7. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    They've simply made it a community where people share advice and post valuable and relevant articles. Creating Content in a Highly Regulated Industry Timely articles on all things relevant to finance Of course, you can include some of your own, but...

  8. YouTube to Censor Search Results From Artists Who Rebuff New Streaming Music Service

    Not to mention that users expect a video search engine to return relevant results for an artist's name, which YouTube can't do if it's busy blocking the artist's content as a negotiating tactic with their label.