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  1. Gender Bias in Marketing: Women Seen as Less Valuable Than Men [Research]

    The male client service rep with the lowest score still did better on the survey than the female client service rep with the highest score," Kim reported. The gender bias was actually more dramatic among female clients, who scored female reps by an...

  2. Recharge Your PPC Profitability: 5 Ways to Diagnose & Treat a Paid Search Slump

    As most PPC managers well know, quality score has a big impact on cost efficiencies as well as ad position. If you find CPCs and thus CPAs creeping up, chances are a large percentage of your impression volume is going to lower quality score keywords.

  3. Is Your Quality Score Costing or Saving You Money?

    When it comes to AdWords quality score, everyone knows from best practices that increasing this magic number is not only beneficial for rankings, but could lead to significant savings as well. Run frequent reports to track that changes in your...

  4. Beyond Links: Reaping the Long-Term Benefits of Content Marketing

    Craft enticing titles and meta descriptions to yield the highest possible click through rates. Pay close attention to metrics like Alexa score, RSS subscribers, and social proof. Content marketing has the power to produce more than just links – it...