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Highest Bidder

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  1. Google/AOL Search Deal Ending, Big Interest In New Partnership

    Initial reports had Armstrong stating the new partnership was open to the highest bidder, but the Wall Street Journal updated their online story to state that Google had "first dibs" - suggesting there was an option in the previous deal with Google.

  2. SearchDay | There's No Shortcut to Good SEO

    Instead of giving the top ad spot to the highest bidder, search engines now take the perceived quality of the ad's landing page into account. Today's Top Story: MarkJackson There's No Shortcut to Good SEO.Or Is There?

  3. SearchDay | Search Shifts and Predictions for 2009

    Instead of giving the top ad spot to the highest bidder, search engines now take the perceived quality of the ad's landing page into account. Today's Top Story: WilliamFlaiz Search Shifts and Predictions for 2009 OUTSOURCED Time to ring in the New...

  4. SEW Experts: Search Ad Quality Score 101, Part 1

    Instead of giving the top ad spot to the highest bidder, search engines now take the perceived quality of the ad's landing page into account. It's been about two years since Google and Yahoo implemented their quality score algorithms.

  5. The Top 3 Reasons PPC Lead Gen Campaigns Miss Volume Targets

    For example, you may bid $1.00 on a particular keyword, but end up getting charged $0.93 per click ($0.01 over the next higher bidder, adjusted for quality). While being in the number one position doesn't always provide the highest ROI, it should...

  6. Could a New Algorithm Increase Profits for Search Ad Providers?

    Upon examining the Google ad model, Vijay Vazirani, together with his two Georgia Tech Ph.D.students, Aranyak Mehta and Amin Saberi, and Umesh Vazirani, a professor of computer science at Berkeley, realized that always giving the top spot to the...

  7. How Overture (GoTo) Works

    Similarly, the second bidder could drop to 61 cents and still remain at number two. This means that the top bidder could drop down to 63 cents and still stay at number one. When someone searches for "travel," the sites will appear in order of...