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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    This is why it’s very important to have SEO education for executive stakeholders be part of your ongoing SEO program. Getting buy-off on the production of such content typically requires some education as to the potential benefit that the content...

  2. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    So, this will also require some research and education. On average, we find that image ads via the GDN have a higher click-through rate (CTR) but a weaker conversion rate. Even though this happenstance is commonplace, there is an inherent danger...

  3. Blog SEO Quiz – Test Your Blog Optimization Knowledge

    Their education and experience level is clearly higher than that of a 5th or 8th grader. Blog optimization is no exception. For example, since blog software was first invented, I have heard many search engine optimization (SEO) professionals preach...

  4. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    People are getting more accustomed to making purchases via their tablets, but I think these devices are still secondary to PCs and used mostly for browsing, education, and comparison shopping. In fact, CTRs were quite a bit higher than our average...

  5. 3 PPC Power Plays: Monday Mornings, Luxury Hotels & Online Education

    A study from Bing Ads looked 143 million ad impressions from 100,000 search ads in January 2013 for the Education Provider vertical. These subtle changes throughout the day drove higher lead volume because they were able to maintain higher...

  6. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    This first series of segments is one of my favorites given that I work mainly in lead generation for higher education. Analyzing your website data with Google Analytics is much like mining for gold. Advanced prospectors profit because they know...

  7. How to Hire (and Keep) Digital Marketing Talent in 2014

    There is a need for solid, measurable and accurate digital talent education. Rigorous and methodical hiring, ongoing training, and twice a year reviews (especially facing the pressures of entitlement with the millennial generation who are looking...

  8. Higher Education Searches Rise on Google, Reveal Marketing Opportunity [Study]

    Attention marketers: demand is high on mobile devices for higher education info, and online programs from traditional universities are highly sought after, according to new Google research that was revealed during the first Hangout on Air for...

  9. Social, SEO & Content: How to Create a Potent Integrated Marketing Campaign

    Community and Market Education Re-evaluating these higher-level items will show you how social media, SEO, analytics, blogging, and content development can work together synergistically to aid in online marketing success.