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High Tide

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  1. How to Increase Conversions for Your Best (and Worst) Performing Keywords in 6 Steps

    By focusing on improving the "SEO value" of that URL/page, you can typically increase the rankings of all keywords tied to that URL (i.e.a rising tide lifts all ships"). This helps filter out the low visit high conversion numbers, which are often...

  2. Does Latest comScore Data Indicate Online Video Viewing Is Moving Sideways?

    Either way, it’s clear that a rising tide is no longer lifting all the old boats. More than 33 billion video content views occurred during the month, with Google sites generating the highest number at 11.3 billion and Facebook reaching its all-time...

  3. Blekko & Stack Overflow Team Up; Is The Future Celebrity Endorsed Search Indexes?

    This follows a blog post at the start of 2011 from StackOverflow's CTO, Jeff Attwood which cited Trouble in the House of Google and, along with a rising tide of criticism, ultimately caused Matt Cutts to launch a new algorithm that attacks 'junk...

  4. Ad Industry To Facelift Reputation With Institute For Advertising Ethics

    The sector has always had a negative image and the likes of the "Mad Men" series are certainly surfing that tide to.sell. AP cites a A 2007 Gallup survey showing that "just 6% of respondents ranked advertisers' ethics as 'high' or 'very high,' with...