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  1. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    Upon this discovery, we asked the client to address this issue with their tech team (who is manages the CMS) and their sales team (who managers the sales staff). Without going into all the details of what makes a B2B lead high quality, I'll just...

  2. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    We will all miss him but are delighted that he will continue his longstanding involvement with the show and websites as both a valued speaker and expert contributor," said John Barnes, managing director, Digital, Tech, and Interactive Marketing...

  3. A 5-Step Action Plan for Influencer Marketing & 9 Expert Tips to Get You Started

    All too often marketers want to target generic groups such as mommy bloggers or tech bloggers. Provide High Value The real question is can you do good influencer marketing? The leading brands and agencies have understood influence isn't about...

  4. 10 New Media Trends Shaping the Lives of Modern Consumers @ClickZLive #CZLNY

    But with all amazing opportunities in tech, we need to be careful to be prudent, she continued. A lot of the tech we're seeing is to make us get back out into our lives easily. Find Tech/Life Balance With all of this tech, we need to be mindful of...

  5. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Sure, when mom was browsing relevant content, our ads appeared – but our ads also appeared when mom would hand their tablet (probably an iPad) over to their kid form some tech-based playtime. With these targets we should have been getting in front...

  6. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    Google data in 2013 examined categories such as local services, auto, tech, travel, finance and beyond to see how likely people would be to use a click-to-call feature for services in that industry. And the response rate was high for many categories.

  7. Paid Search Ads Paired with Facebook Ads Yield 30% More Return [Study]

    Digital marketing tech company Kenshoo wanted to find out how social advertising and paid search together might impact conversion. On the surface, 4.5 percent may not seem significant when compared to some of the other high numbers reported in this...

  8. U.S. Holiday Trends & Forecast: Top Shopping Days, Hot Searches, Mobile Shoppers

    For tech junkies, it seems Apple-related products are at the top of many people's list, with the iPad Air stealing the No.spot. Outside of toys and tech, the other hot-ticket items, according to Experian and Yahoo include apparel – boots to be exact.