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  1. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    Check Page Load Speed Is it of high-quality? Pingdom website speed testing tool SEO audits are immensely popular. Especially when an agency is newly hired by a company, the first few weeks are inevitably spent in performing audits, reviewing...

  2. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Note where there’s high traffic but few conversions, and vice versa, and ask yourself what a 20 percent improvement in either variable would do for conversions overall on your website. As we take stride in 2014, it’s not too late to bring your team...

  3. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    High quality local landing page user experience If you're still unfamiliar with structured data, get yourself up to speed. Employ these simple (yet high-impact) best practices: Local searchers fully expect a rich, engaging, and high-quality...

  4. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    A mobile advertiser must be ready to spend a good amount of money for a high CTR and the large demographic. Mobile online marketing is developing at a higher speed to keep up with the growing audience who'd rather use their device then head into...

  5. PPC Management Operations: The Ultimate Guide

    However, it's not uncommon to see high-volume keywords with less than 1 percent. Stay Organized, and Full Speed Ahead! Just like a car's engine, PPC management needs regular tune-ups and maintenance in order to perform at the optimal level.

  6. How to Implement Adjusted Bounce Rate (ABR) via Google Tag Manager [Tutorial]

    The ease and speed of GTM is worth the training you'll need to put in. Content that once seemed to have high bounce rate problems might actually be fine. And on the flip side, content you find with high adjusted bounce rates can raise serious red...

  7. 6 Essential Elements for Mobile SEO Success in 2014

    Speed Up Slow Loading Mobile Pages According to Google, the average mobile page load speed today is over 7 seconds. Because page load speed is crucial to creating a positive mobile user-experience, it is essential to a successful mobile SEO strategy.

  8. Gamification in Marketing: Lessons from the Khan Academy Website

    Just as animal trainers discovered that unpredictable rewards sprinkled in with predictable ones increased dedication and speed of learning, Khan Academy tantalizes students with the promise of a “legendary and unknown” treasure, to generate...