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  1. 10 New Media Trends Shaping the Lives of Modern Consumers @ClickZLive #CZLNY

    For example, American Airlines offers access to the Admirals Club lounge for free if your Klout score is high enough, and Caesars Palace will give "points" for tweeting and posting to Facebook. The new ClickZ Live conference series kicked off in...

  2. 4 Reasons You Should Start Obsessing About AdWords Quality Score

    The importance of a high Quality Score doesn't end with lower CPC. Last October, Alistair Dent wrote an interesting – if somewhat misguided – post about why you shouldn't worry about quality score. Based on this formula, the higher your Quality...

  3. Matt Cutts: Bad Grammar in Comments Isn't a Negative Google Ranking Factor

    But if users contribute comments to your website or WordPress blog, and those comments aren't necessarily grammatically correct or don't have a high readability score, can this hurt your rankings? Just make sure that your own content is high-quality.

  4. WordStream Enhances AdWords Grader: New Benchmarks, Monthly Reports, Mobile PPC Scores

    The quality score of your AdWords campaigns. The grade you see is similar to that of an SAT score, he said, where you’re given a percentile grade that measures your performance against a set of AdWords accounts in your industry.

  5. Seeking Search Engine Love? Begin With Yahoo, Bing, and Google Quality Website Guidelines

    Not to be confused with quality score (the variable used to determine display of PPC ads), the quality website is a concept that endorsed and promoted by Google, Bing, and Yahoo. Google has come right out to say that it will reward high-quality...

  6. PPC Management Operations: The Ultimate Guide

    However, it's not uncommon to see high-volume keywords with less than 1 percent. If the ROI and quality score for the keyword is healthy, you can often just leave it be. Quality Score Reports Here, you're looking for low score between 1 and 3 that...

  7. Majestic SEO Adds Live Rank Factors & New Link Prospecting to Search Explorer Alpha

    Users can now see an overall search score, calculated using the search factors used to rank each result. When users click through to the rankings tab, the detail gets even more specific for each result, which is particularly useful for very...

  8. Are You Wasting 25% Of Your PPC Budget? New Study Says You Might Be

    Suboptimal ad relevancy and quality score. WordStream's study compared the performance of AdWords advertisers with static budgets over various lengths of time, and identified the top five high-impact areas of PPC optimization focus for small and...

  9. Sequencing the DNA of the Perfect Comment [Study]

    Links within the comments also pull the score down slightly. This was shown in negative scoring for anyone who came in with a particular political bent in their comment, but a very high plus for any comments that were deemed to be independent.