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  1. Do the PPC Engines Reward the Right Behaviors?

    Years and years ago, when I was in graduate school, I read an article published in the Academy of Management Journal called "On the folly of rewarding A, while hoping for B". The pursuit of high quality scores is frequently at odds with PPC results...

  2. Some Googlers Don't Want Their Kids Using Google Products

    The school backs its methods with high rates of graduates going to college and gaining post graduate degrees - not for an instance thinking it could be the influence of the educated parents who would see this not happening as failure.

  3. 6 Ways Search Marketers Can Capitalize During Holidays & Seasonally

    If you’re selling on the keyword “video camera,” next spring you should try keywords like “video camera for graduate” or “video camera graduation sale. Which product categories people commonly research during the graduation gifting season and back...

  4. AOL Names Nine Board Members for Post-Time Warner Separation

    A graduate of the USC, Wiatt is a member of the Board of Councilors of the USC School of Cinematic Arts, former Chairman and current member of the Board of the Los Angeles Police Foundation, and on the Board of Directors of the Music Center of Los...

  5. Yahoo Confirms Icahn Proxy Fight

    A University of Michigan graduate with a degree in business administration and a J.D.degree from Columbia University Law School, Shaye is also a Fulbright Scholar, member of the New York State Bar, and serves on the Board of Trustees of the Motion...