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  1. Google Search Quality Guidelines Now Reward Expertise, Authority, Trust

    In the latest version of the guidebook for search quality evaluation, we saw the addition of language around expertise, authority, and trust as a decision-making factor. The contents of the guidebook aren't anything radically different than what...

  2. The World Welcomes 2014 on Twitter, Reveals Usage Patterns

    These trends align perfectly with the regions that celebrated New Year's Eve and their most common spoken language. As midnight hit every time zone, the term spiked, indicating the level of social media usage in those regions.

  3. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    It will ingest a "ton of data," integrate third-party data, and enable queries in SQL language. Enterprise Level GTM Even these organizations rely upon some level of organic search engine traffic. Google Tag Manager 'Premium Service Level Agreement...

  4. 8 Changes to Google AdWords in 2012 You Shouldn’t Miss

    The startup’s proprietary algorithms automatically pick the creative parts of a display ad (images, colors, text) in real-time determined by like geographic location, language, the content of the website, the time of day or the past performance of...

  5. Managing Management Effectively: 5 Amazing Tactics That Can Be Harnessed for Agency or In-House PPC

    Let’s All Speak the Same Language Now that you better speak their language, you also need them to speak your language. Explain, on a top level, key highlights on what’s working and also touch upon items that need more current focus.

  6. Why Quality Score is One of the Least Important AdWords Metrics

    Segment your audiences so you can adjust messaging to connect with different groups’ mindsets and language. In other words, both your cholesterol level and your likelihood of developing heart disease depend on your lifestyle: diet, exercise, sleep...