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  1. SEO Is No One-Trick Pony

    When you’re creating content correctly, you are creating content that is original, high-quality content that speaks to your intended audience in the right manner, so that they might engage with the content (and your company) and possibly share...

  2. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    While many retailers may think Christmas advertising campaigns should end just before the holiday period, this isn't necessarily the case. It also gives details of a specific gift website, Not on the High Street, where traffic has performed the...

  3. The Challenge of Enterprise Link-Building in a Content Marketing World

    Usually the best choice for creating content that has a high propensity to attract links is to let the experts create it. It answers the question: "What are we going to produce that people will link to because it has such a high value to our...

  4. Last-Minute SEO - Here Come the Holidays!

    In the end you will spend less and gain measurable and sustainable ROI. Then you might have been relaxing just when you should have been prepping for the end of year. You tell yourself, "Labor Day…Labor Day," then you will kick it back into high gear!

  5. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    If you just follow the trusted approach that has worked for you in the past, you lose an element of creativity and end up following a templated process. If instead you can provide something that no one has ever done before, and lose the fear of...

  6. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    SEM gained 14 percent additional conversion credit because it indexes very high as an introducer and has a high overlap with other vehicles. Where does the customer journey start and where does it end, and what is the best investment mix to drive...

  7. PR for SEO: Advanced Social Media Tips to Engage With Media Influencers

    The high-quality links resulting from these efforts are yet one more benefit. However, the good news is that you don't need to be a high-powered PR executive to build these lists. It can cost as little as $24 a month for three InMails per month and...

  8. Remarketing Across Ad Exchanges With DoubleClick Search

    Although I position this feature as a means to an end (to set up basic remarketing on your own) it doesn't mean you can't develop complex and winning strategies to re-engage users. For example, High-Intent users may only need to see another ad or...