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  1. Linkable Asset Strategy: How to Pick & Prioritize Assets

    With an infographic, maybe your link target is a high-authority publication, so the incentive for them to link is an exclusive, as well as a graphic you've tailored for their particular audience. And even though that topic may have anemic search...

  2. SEO Game Change: Are You Setting the Right Expectations?

    Building real back links, industry authority, brand reputation and expanding the scope of your content have got to be a bigger part of the plan now. To bring this full circle, after explaining the high probability of my failure to the softball team...