SEO News


  1. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Are there different hierarchy structures that can be created other than geographic? Is there a clearly defined hierarchy to the location pages? Choosing a local search automation vendor can be a complicated and intimidating decision for companies...

  2. Nuances of Spanish Language Search Marketing

    Relationships in the business are usually seen as more important than rules and importance of a business hierarchy should be noted as well. Not all Spanish-speaking countries are alike. This should be obvious – after all, not all English-speaking...

  3. A Strategy Map for Google Display Network Success

    However, if you're new to the GDN and aren’t sure where to start, here's a quick list in hierarchy of conversion rate performance: However, with this much impression inventory, it’s also possible to generate a lot of spend with a poor ROI.

  4. How to Avoid Bid Overlap in Google Shopping Product Listing Ads Ad Groups

    Since Google Shopping PLAs work with a bid hierarchy, you're also bidding higher for more specific ad groups, such as your category and best sellers than your All Products ad group. One of the easiest mistakes to make when managing your Google...