If my web host has a lot of spammy clients, will that influence my site's ranking in search results? SSL Web Sites Don't Get Ranking Boost In Google – Search Engine RoundtableThere are no ranking advantages or disadvantages of having HTTPs websites...
I started my career in web development and web application development, and I’m glad I did. Most web pages use JavaScript for one reason or another. At a minimum, learn the basics of web development. Sometimes this code is benign (mistakenly hidden...
A web page would be deemed important and relevant by Google and would rank highly for a keyword if a lot of other web pages linked to that page using the keyword as the visible part of the link. The more “popular” those linking web pages are, the...
To do a simple evaluation, look at visits, transactions, and behavior in your web analytics. The integration of the YouTube ad platform this year with AdWords was clunky and it currently seems to be hidden behind AdWords so most people don't even...
The web has been based on two things – text and links. To avoid having your company come up short on content, let's take a quick look at the history of web content and trends for 2013. Many of us remember the early tricks: fonts the same color as...
Googlebot, as it is widely known, has always been a text-based web crawler, capturing the web by recording and organizing sites and pages looking at the code that makes up a site. In recent years the appearance of visual snapshots and an...
Digital content – web pages, videos, press releases – can be created or retro-fitted to rank well for each keyword or keyword cluster in the keyword strategy, insuring full visibility for the agency and its overall objectives.
Because both search and web editorial was under my previous purview the replacement also had to have a firm grasp on brand tone and voice, adhering to style guidance, and editing overall. We’re all familiar with the agency SEOs who go out and speak...
However, to my mind, the web really has been the single-platform "story engine. I loved the first campaign so much because of it's brilliant easter eggs - hidden treasures of content to be found just by experimenting with keywords.
Users have to come first, and Cutts said Google understands that the web is made up of websites and those websites have owners and webmasters and it has to be a good value from everyone or everything will go to apps or walled gardens.
With consumers expecting to be able to get feedback, deals, and reviews while standing in a retail environment, brands must be ready to act – not only by making sure their web content is accessible via mobile device, but through partnerships and...
Pre-populate location fields on web forms (Tip: Default ZIP code from geoIP and then compute HIDDEN city, state, and country field values from the ZIP! How much of your web traffic is mobile? Consolidate or eliminate scripts, resize and save...
Web analytics is not about throwing metrics into a pretty dashboard or a PowerPoint slide! When you report data in this manner, you're merely telling the boss or the client, here's the data, go find the hidden jewels.
While specific, useful content is a must it leads to a kind of “optimization paradox” that some in the industry believe is the inevitable future of the web. Hidden links The Panda update targeted low value on-page optimization focusing on duplicate...
Links to web spammers or bad neighborhoods on the web Links to Web Spammers or Bad Neighborhoods on the Web You shouldn't link to sites that practice spammy SEO (keyword stuffing, hidden links/text, etc.or that take part in dubious tactics or have...
You will need HTML/CSS developers who are not reliant on Dreamweaver code assist and JQuery/Ajax junkies who know what to do with all things web to mobile. We're borrowing this first step from Opera’s “Mobile Web Optimization Guide“, but it is...
What is Web Spam? To understand how web spam is defined, you need to look at how search engineers view SEO. While there are many, I like this: any deliberate human action that is meant to trigger an unjustifiably favorable relevance or importance...
Although some people make it pretty easy for you to find them on the web, others make it more difficult. Provided they aren’t hidden behind a private registration. Now for many websites (and a lot of business models that involve selling 50,000...
If you’re running location-targeted campaigns, it’s a good idea to run a geographic report, either from your web analytics or from AdWords, to make sure ads are serving in the locations you intended. Here are two hidden settings that might trip you...
Jokingly referred to as being "sites positioned above mine", but is defined as being anything that clutters the web and makes for a poor user experience. It can be hidden using a text color that is the same as the background, placed inside an...
