Sometimes this code is benign (mistakenly hidden), and sometimes it’s more sinister (someone trying to stuff a page full of keyword-rich content). There are several CSS techniques for hiding content, including moving the content off-page (location...
In that case a category page contains a lot of duplicate text and an individual product page is likely to outrank it. The first step is to add sufficient text to each category. This way you only need to write text for important pages.
Many of us remember the early tricks: fonts the same color as the background, hidden text, and keyword-stuffed pages. Early Google updates, like Florida, forced webmasters to create content instead of text.
Hidden text or links Use scripting to keep pages hidden from Google (i.e.no-index our your pages that have one piece or content on it that is the same as the original) until the page has more than one piece of content – after all it is not a tag...
The problem is that the trick being used here suggests that those two crawls aren’t in parallel, or don’t talk to each other at least, to match what the text crawler is seeing to that of the visual crawler.
A keyword-rich inbound link / internal navigation profile: Pages linking to the content use keywords as anchor text. The cost alone of managing this scale may be reason enough to consolidate and rationalize, but a hidden cost is the complexity...
Cutts recounted how Google started out slow only giving messages in Webmaster Tools for hidden text and parked domains. Google’s Distinguished Engineer Matt Cutts was the headline attraction this morning as SES San Francisco 2012 Day 2 kicked off.
They’ll return the HTTP response, the date and time, and the HTML code, including the first 100kb of visible text on the page. This is a great way of verifying that the Google crawler sees the page as you expect it to (remember the crawler is...
A simple color palette, strong contrast between text and backgrounds, and adequate negative space between elements also play a large part in legibility. Include a call-to-action in the link text (e.g.
Today’s Google Doodle is an intricate image of the search giant’s logo hidden amongst jewel-encrusted Fabergé eggs. The organic search results themselves illustrate how far we’ve come beyond the 10 text links format you could expect from Google...
Paid text links using exact match anchor text. Hidden links Overdoing exact match anchor text will also get you penalized. Jonathan Allen wrote an excellent post covering what happened to one small business site that for two years has been deriving...
You shouldn't link to sites that practice spammy SEO (keyword stuffing, hidden links/text, etc.or that take part in dubious tactics or have malware issues. Anchor text is mixed up a bit. Understanding the gray area between what Google says and what...
Contrast ratios: Sets colors to proper contrast ratios, so foreground text can easily be seen on the site background. Image Alt Text: Tells users what an image is, no need to wait for the download onClick event handler: Replaces onMouse, so users...
Percentage of visible text: This involves hidden text and nasty ALT text. Content: Spam/keyword stuffing, hidden text, duplication/scraping. Link manipulation: Paid links, hidden, excessive reciprocal, shady links etc.
Websites that have built an unnatural looking backlink profile using a strategy of aggressive exact match anchor text usage are setting off Google’s spam alarm. All three of these tools will give you a really detailed, clear look at your backlinks...
It can be hidden using a text color that is the same as the background, placed inside an irrelevant image, font size 0, etc. Hidden link Instead, they use an alt text (which is also used by screenreaders) to give information about the link target.
Hidden text or hidden links Hidden doorway pages Page level keywords: Do users want to read content when a single keyword is repeated 10 times in four lines of text? This time the mayhem is called Penguin.
But can there really be a viable and advertising source hidden between the adorable clip of the one with the static balloon stuck to his fur and the other one in the top hat playing piano? TrueView In-Search ads work almost exactly like a text ad...
These series of updates were actually aimed at combating shoddy back links, hidden text and hidden links. What’s in a name? Apple names its operating systems after big cats. When Google gets around to naming products and updates, what’s their...
Use < span>.span> tags to associate the itemprop attributes to the appropriate text on the page. Don't attach attributes to hidden content. Many of the types on schema.org have "expected types" which are text and URL.
