SEO News

Hidden Costs

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  1. The New AdWords Opportunities Tab - How to Get the Most Out Of It

    Also, it's important to note that the estimates for impressions, clicks, and costs may be somewhat different than what the Opportunities tab indicates. However, as with most tools, there are hidden "gotchas," and the Opportunities tool is no...

  2. 6 Reasons You Should Stay With Your Current Small Business SEM Provider

    But the hidden costs of vendor hopping are not well-recognized. However, the true costs of switching are dramatically higher than most realize. Here are six reasons to stay with your current SEM provider, even when frustrations are high and the...

  3. Spies, Lies & Cold Hard Cash: Second Life Erupts In a War Over Privacy

    But just like in the real world, copybot related theft costs people real money. But this device is meant to be hidden. Privacy is extremely important for anyone putting themselves out there, expressing themselves, or expressing a side of themselves...

  4. Lassoing Your Loss Leaders

    Making your contact information impossible to find or well hidden will cause many users to simply just drop off in order to work with a company they can talk to. So most of your customer service costs will go to tracking orders, support, and returns.