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  1. 6 Things We Learned From Marissa Mayer and Mark Zuckerberg at TechCrunch Disrupt 2013

    Image Credits: Simon Heseltine After being here for three days, you could definitely feel the energy spike (and security too) as two influential speakers were set to appear. Yahoo CEO Marissa Mayer and Facebook CEO Mark Zuckerberg were the two...

  2. SES San Francisco Keynote: Google's Matt Cutts & Patrick Thomas on Search Engine Censorship

    Image Credit: Simon Heseltine Designing a search engine is no easy task. Should a search engine filter content such as violent images, pornography, malware, spam, personally identifiable information, hate content, hacking instructions, bomb-making...

  3. Sequencing the DNA of the Perfect Comment [Study]

    Since the Internet began, user-generated content (UGC) has played an important role in engaging users and encouraging the spread of content. A recent study examined the contribution of comments to the readers' experience, and by deconstructing them...

  4. The 11 Most Popular Sports Teams in the World in Social Video [Report]

    Everyone has their favorite sports team, whether it's the Philadelphia Flyers, Hull City, or the Northern Virginia Majestics (U12). In the past on SEW we've taken a look at social media as it applies to specific sports such as the NFL, but we've...

  5. Integrating Owned, Earned & Paid Media For Better SEO

    For example, recently AOL (parent of TechCrunch, Huffington Post, MapQuest and other digital environments) morphed the role of Simon Heseltine, Director of SEO to "AOL Audience Development (SEO the underlying signals, data sources, and how we...

  6. Crowdsourcing Gone Wrong: How Brands Can Avoid Messy Marketing Mistakes

    We've all heard about the wisdom of crowds, with Wikipedia and even entire industry of television voting shows attempting to prove the paradigm. By involving their audience to make them feel like their input is listened to, a brand can build...