SEO News

Hero Journey

RSS
  1. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    This was a multivariate test, where in addition to the button in hero, SAP tested body with images versus no images and then tested a more human-oriented image for the background of the hero – the big win was getting an offer (CTA) into the hero...

  2. How to Find a PPC Niche & Attract Customers

    This is based on Joseph Campbell’s Hero’s Journey model, which teaches that all human beings follow the same basic life path on their way to authenticity and fulfillment. Without going into too much detail, the Hero (each of us) receives a Call to...

  3. The 'Hoarding' Template: A Perfect Model for Your AdWords Campaign

    It’s a modern spin on the hero’s journey, and it may be a perfect model for your AdWords campaign. Introduce the likeable hero Turbo-agitate the problem by showing how it affects other people that the hero cares about

  4. Funny Flirting with Siri; The Apple of My iPhone

    We wanted to have empathy for Lara, and at the same time show the inner strength that made clear she was going to become a hero"). So it is with trepidation, lest I reveal too much of my own warped mind, that I recount this romantic journey of...

  5. Susan Bratton Talks Persuasion, Seduction & Conversion at SES San Francisco

    Hero's Journey, Joseph Campbell and explained her motivation comes from wanting to support people in their journey through finding the right products, not manipulate them. Susan Bratton, co-founder and CEO of Digital Life Media, opened SES San...