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Herbert Simon

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  1. The Decision-Making Funnel, Stage 4: Action, Part 2

    Economist Herbert A. Simon coined a term for this phenomenon: "satisficing" (a combination of the words "satisfy" and "suffice"). In "Landing Pages and the Decision-Making Process," I described the well-known AIDA conversion funnel and how it...

    by Tim Ash • Published

  2. Searching BG, Before Google, And The Need To Search Better

    Humperdinck, the Austrian composer of Hansel satisficing," as the economist Herbert Simon called it. Just when you think stupid articles that assume we couldn't search BG -- Before Google -- have come to an end, the New York Times gives us another...