One great option for content creators is to become a "reporter" on Help a Reporter Out (HARO). Signing up as a reporter on HARO is easy to do. I’ve been a reporter on HARO for years and here’s some best practices to get the most from a fabulous...
Here’s an example of the link: http://www.globaltort.com/2012/04/mesothelioma-web-site-associates-with-an-investigative-reporter/ Build Relationships, Not Links Guillaume Bouchard shows how tapping in to the study of human behavior can help us...
The traditional, “reverse triangle” press release gives a summary of the facts and makes the reporter craft the story. Including heavy sales language makes it harder for a reporter to strip away the promotions and get to the core – if there is a...
Probably every food reporter in all the major media outlets had to jump in: and probably every food blogger on the planet were stirred to write about it – even if they hadn’t posted for weeks. Examining breaking news stories can help you discover...
But jump too early and the reporter won’t write about you: jump too late and the reporter won’t write about you. If an SEO was learning from any PR guy, they would all have stories about how they missed opportunities because someone internally didn...
You might be tempted to demand a link from a reporter along the lines of "you can only use my story if you give me a link. The reporter will almost certainly say "no" and move on - you'll be too much hassle and they've got other people to interview...
Become a Reporter for Your Industry Services like Scoop.it and Curata are designed to help you quickly and easily find relevant news, which can be posted directly to your blog or web page. So, how do you produce content that will attract links...
And, the PR person must ask the reporter for a link in the media placement and help the SEOs in their link building effort. By looking beyond the press release and leveraging all assets SEO professionals can strategically support communication...
If you subscribe to a service like HARO (Help a Reporter Out), if there’s a journalist request that fits with your organizations’ expertise is there someone on hand that can be pushed forward to pitch for these opportunities?
But then Facebook announced its Instragram acquisition on April 9 and suddenly the universe goes crazy, with every reporter and pundit speculating about the next billion-dollar startup. While Instagram didn't invent social photo sharing, it did...
Sign up to get free media opportunity alerts from HARO (Help Out a Reporter), which will connect you with reporters who need expert insights for their stories. Spotlight individual thought leaders: ego bait-type posts are a great way to connect...
The Petty team has the ready-for-a-close-up ESPN pit reporter Jamie Little as a spokesperson, but advertisers still should put the most compelling part of their content up front no matter what, advises Antal.
He was also a WikiLeaks volunteer, a fact that became public in April 2010 when he was identified in a blog post for the Committee to Protect Journalists after speaking to reporter Danny O’Brien. As a developer with Massachusetts-based Tor Project...
For Harry McCracken, the TIME reporter who compiled the list, that was enough. In addition to reaching out to journalists, Weinburg enlisted the help of the DuckDuckGo community to get word out about the site.
Information that a reporter might be able to spin into a story themselves is different from a new product release posted on your website. There are some excellent places to list your blog that can help you get more attention from major news sources...
In 2004 a CBS News reporter Dick Meyer wrote: The judges praised the way journalists Jesse Eisinger and Jake Bernstein used online tools "to help explain the complex subject to lay readers," the UK Guardian reported.
So given the equality in value, why not devote equal resources to monitoring Profnet and Help a Reporter Out as you would pursuing a feature story. If the story is about some online resource, be sure to send the reporter the URL (and push the...
But thanks to Peter Shankman and his site, Help A Reporter Out (HARO), you can now get in direct touch with journalists by answering their questions. Sign up for the HARO service and you receive three e-mails a day listing journalists looking for...
You might attract the attention of a blogger or reporter who will cite your Web site. Repeating this four-day process every week will help develop a variety of quality links to your site. Every day over the next two weeks, we'll repost the most...
Wall Street Journal tech reporter Walter S. FBI Seeks Google's Help in Wiretapping by Danny Goodwin Here's a roundup of this week's columns and news stories for the week of Nov.to 19, as reported by Search Engine Watch, as well as search news and...
