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  1. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    Eisenberg will be the keynote speaker at the Pubcon SFIMA Summit in Fort Lauderdale, Florida, on Thursday, April 24, where he will help digital marketers understand What You Need to Survive and Thrive: the Four Pillars of Amazon's Success.

  2. Google Analytics Starts Diagnosing Your Tracking Code For Errors

    Fear not, Google Analytics has an update that, when rolled out, will help resolve those situations. Announced yesterday, Google Analytics will now help diagnose the tracking code on your pages to help you determine which pages have botched tracking...

  3. What is SEM? Depends on Who You Ask

    The use of online advertising on search engine results pages to help visitors find your website. In the early 2000s, search engine marketing (SEM) was originally defined as the umbrella under which both paid and organic search would fall.

  4. 4 Keyword Strategies for Squeezing Performance From Broad Match

    There are three main levers that will help you get the control you need with broad match strategy: Four broad match strategies to help you control it. From Product Ads, "(not provided)", data visualization, ad copy testing strategy, to broad match...

  5. Google Supports New Schema for Multiple Business Phone Numbers

    To help take the confusion out of the process for adding this markup, Google has updated Webmasters guidelines with recommendations for creating location pages for local businesses and organizations. If you haven't been using any rich markup schema...

  6. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    In order to succeed, marketers need powerful technology that can help them harness massive data in real time, and a platform that can break down the silos within the organization, bringing content creators into the fold for seamless collaboration...

  7. Pick Up on Current Events for Link Building

    Help them with a message that boosts both your popularities and they might even cooperate. Attracting a lot of attention with your website is one of the best ways to build links. Giving your website an active role in current events is a lot more...