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  1. Delving Into the Auction Insights Report

    This should help minimise the increase in CPC we are likely to see. Above is just one example of how delving into mobile can help drive better decisions. This report is vital to an advertiser’s analysis, as the bidding strategy of others has a...

  2. Matt Cutts Extends Leave From Google Into 2015

    Forrester ended his post by stating he wasn’t too proud to ask for help and for any followers to keep him in mind if they knew of any positions outside of Microsoft. Matt Cutts stunned digital marketers when he announced that he would be taking a...

  3. 4 Pitfalls to Avoid Heading Into the Holidays

    The consumer barometer tool from Google can be one tool to help you understand how consumers interact with the mobile channel to make purchase decisions. I know all of our brands and teams have been planning already for months and are now just fine...

  4. Using Analytical Analysis to Help Improve Conversions

    For many of the sections below it will help to set these segments so you can see the differences between groups. We have walked through site pages by converter and non-converter segment as they traversed the site but another angle to help assess is...

  5. Writing Your Way to the Top of Search and Social Results

    Provide writers with data such as targeted keyword phrases and trending hashtags that can help them help you optimize better. If you have research and data that will help a writer include words that work best for social networks or tips in email...

  6. "Which Update?" Is the Wrong Question

    If this is a site you’ve been working on for a while it may be time to call in outside help so they may be able to see the forest through the trees. While I understand the instinct to relate X to Y and have fallen victim to the simplicity of it...

  7. Scaling SEO Across Your Enterprise Business – The Human Element

    Below I have highlighted three foundations that will help you build SEO into your business from the ground up. At an enterprise-level company, you want to do the same, but also balance this with a little bit of "politics" that will help you gain...

  8. Google to Fight Piracy by Modifying Search Algorithms

    The biggest change in the Google search update will be new ad formats in search results on queries related to music and movies that help people find legitimate sources of media. Google has updated its search engine algorithms in an attempt to...

  9. [#SESDENVER] Mapping Behavior Lets Advertisers Predict the Future

    SMBs should look for tools that will help segment customers for whom their business can provide a niche value. Better tools for mapping mobile behavior based on time and location are the keys to predictive marketing, according to Bing ads...