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  1. Yahoo Beats Out Google to Become Mozilla’s Default U.S. Search Engine

    But given that Firefox users alone search the Web more than 100 billion times per year, the partnership is sure to help Yahoo win more search market share in the future. Big changes are coming to Mozilla, as Google will no longer be the global...

  2. Learning to Carry Your SEO Baggage

    Sure, 15 years ago she brought you Ben s at midnight to help you get through your first break-up, but now she’s a constant complainer who is bringing you nothing but down. Everybody’s got baggage. Everyone has things they carry with them from their...

  3. 10 Quick Paid Search Copy Tips to Improve Your Click-Through Rates

    Let me help you cut to the chase. The following 10 recommendations, culled from AdGooroo’s analysis of 20 million paid search ads appearing in the United States, can help you quickly boost your CTRs and avoid some of the pitfalls of poor-performing...

  4. Bing Adds Auction Insights to Web Interface

    Your goals are our goals; our top priority is to help you be more efficient and optimize your Bing Ads campaign for success. Bing's Auction Insights, the process that determines which ads are shown and where every time a user does a search on the...