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  1. "Which Update?" Is the Wrong Question

    If this is a site you’ve been working on for a while it may be time to call in outside help so they may be able to see the forest through the trees. While I understand the instinct to relate X to Y and have fallen victim to the simplicity of it...

  2. Scaling SEO Across Your Enterprise Business – The Human Element

    Below I have highlighted three foundations that will help you build SEO into your business from the ground up. At an enterprise-level company, you want to do the same, but also balance this with a little bit of "politics" that will help you gain...

  3. Google to Fight Piracy by Modifying Search Algorithms

    The biggest change in the Google search update will be new ad formats in search results on queries related to music and movies that help people find legitimate sources of media. Google has updated its search engine algorithms in an attempt to...

  4. [#SESDENVER] Mapping Behavior Lets Advertisers Predict the Future

    SMBs should look for tools that will help segment customers for whom their business can provide a niche value. Better tools for mapping mobile behavior based on time and location are the keys to predictive marketing, according to Bing ads...

  5. 8 Lessons Learned From Owning a Search Agency for 15 Years

    The goal of these "lessons" is to help you use what I found worked best and apply these to make your agency better. These tools can help you win more business by including competitive, keyword, and specific ad performance data in your proposal.

  6. Introducing the Local Marketing Adoption Curve

    During the walk stage, your data analytics should be complete enough to help you identify opportunities to grow your brand based on performance of local sites and any insights into customer behavior you can gain.

  7. Cross-Device Measurement: Believe the Hype

    Identifying consumers on desktop versus tablets versus smartphones and even wearables can also help marketers understand consumer behavior on each of these types of devices. With the rise of multi-device usage, it is not always the case that the...