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  1. Google Penguin 2013: How to Evolve Link Building into Real SEO

    Focusing on long-tail keywords renders more immediate results, increases the breadth of a website (remember Panda), and builds authority that will ultimately help the head term. Google has just rolled out Penguin 2.0, a large algorithmic update...

  2. Marketing Automation & Search – 3 Strategies for Mutual Success

    But the data and insights can also help improve "top of funnel" activities and performance from initiatives like SEO, SEM, social, and content marketing. This can help with the ongoing issue of attribution when reporting and re-allocating resources.

  3. Google Analytics Language Report: What You Can Learn About Your Visitors

    Now that you understand the report and can manipulate the data to suit your needs, you should be able to analyze your users' languages much better and use this data to help you make improvements to your website to help users with different...

  4. As Digital Ad Effectiveness Measurement Improves, Are Branding Ad Dollars Ready to Follow?

    These common parameters can certainly help facilitate the flow of dollars toward digital. When it comes to digital advertising, we often spend our time pouring over data in order to create planning, modeling, targeting and buying efficiencies.