A new Google Webmaster help video with Distinguished Engineer Matt Cutts brings up a topic that most webmasters don’t think about – whether stock photography versus original photography has any impact on search engine rankings.
I have seen many agencies espousing the benefits of having a mobile SEO strategy based on creating differentiated, purely mobile experiences but it would appear to me that as device fragmentation continues, it would be better to help a brand...
These business results help fuel the need for better integration. To help our teams and our clients consider points of natural integration, we created the below “Integration Matrix. This matrix is used to help remind us as we create deliverables to...
In a Webmaster Help video, Google's Matt Cutts details the types of cases where people are struggling to identify problems on their site, part of how Google Webmaster Tools is trying to provide more concrete actionable information in their emails...
Here are six mobile tactics to help you stay connected with your customers to generate and maintain customer love. Sending out a text to customers can help keep your business top-of-mind, let them know about a special promotion you’re running or...
Those are just a few suggestions that should help get your creative juices flowing. Some actions that help create authority within a community: The trick to optimizing links for local search is two pronged – building great national industry links...
Social, I can't help but feel, is an immeasurable farce. The way Graf spoke about Maps in his keynote, I can't help but think of the similarities between the new functionality and Songza. At Google I/O 2013, huge changes to the user experience of...
There are fantastic insights from this study to help boost CTR performance. A few months ago Bing Ads shared insights from a study of over 250,000 unique PPC ads. It covered more than 300 million ad impressions over a 30-day period in the travel...
Use the terms in this report to learn more about how your customers search for you both in terms and intent to help craft your online marketing strategies. What's in a keyword? Keywords connect a searcher's search terms to relevant ads created in...
This is yet another example how social media was able to help brands: You just might be. If you're running social media for your business, you must listen to your consumers and respond quickly in order to be fully effective.
Antonio tells his buddies at the bar he can't help with the fundraiser on Sunday because his ship is sailing early Saturday morning. After all, there was no eBay, Amazon or online banking available to the rank and file users.
I'm not saying that these articles are in anyway poorly executed, or don't help both the blog hosting the content or the bloggers featured to gain more exposure, but the sheer volumes of these posts do mean that I will more than likely scroll past...
Any metrics which return an average would help with analysis, as those with high / low visits would be skewed and make the report misleading. It's there to help you understand where your visitors are located in the world so that you can see which...
Facebook, in particular, offers custom audience targeting, lookalike audience targeting, and other options to help marketers reach people further along in their purchasing decision," he said. Hundreds of experienced and knowledgeable marketers will...
For example, display ads typically aren't the strongest driver of last-click conversions, but an attribution model that accurately measures display's contribution can help you determine its real value.
Facebook has decided to streamline its ad options so that over time, advertisers can simply “come to Facebook and tell us what they are trying to achieve, and our ads tools will automatically suggest the right combination of products to help them...
Breaking down that data in different ways and looking at it with an eye toward learning specific things will help you make the most of the information. The most obvious is Google Analytics, which offers an in-depth analytics suite to help even the...
If you create similar reports for Facebook, Twitter, and other social profiles, you can use this comparative data to help you figure out where to focus your time and attention. Image Credit: Shareaholic
The headline immediately disqualifies anyone who wants help with their cooking, and speaks directly and powerfully to anyone who doesn't, in fact, think they have time to prepare their own vegan fare.
There is an extremely helpful report in Google Analytics that can help determine if your website falls into the first or second image of the mice/maze picture above: the Visitors Flow report. The Visitor Flow reports within Google Analytics can...
