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  1. Yandex & Google: A Big Change for Russia's Display Ad Market

    Agency trading desks: Manages programmatic, bid-based media and audience buying. It wasn't until 2011-2012 that trading desks and retargeting technology were introduced to the Russian market. This partnership will help open the competition in...

  2. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    People were running around, papers were flying off desks, phones were ringing with nobody to answer them. Earlier that day, Don asked Lisa to develop a content marketing strategy that would help British Outfitters penetrate the highly competitive U...

  3. MagiCubes.com Uses YouTube Private Videos to Turn Straw into Gold

    So we send them a few cubes, which sit on their desks for a few days. We created videos to help with our proofing process, but about a year ago, we started targeting our various verticals — associations, pharmaceutical, travel — with Promoted Video...

  4. Real-Time Analytics with Woopra

    These types of features might be like the real-time stock ticker that many executives have on their desks showing the current bid price of their company's stock -- high on entertainment value, and not particularly actionable.