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  1. Remarketing Across Ad Exchanges With DoubleClick Search

    Read this helpful article in the DoubleClick Search Help Center. It's a simple fact: people who've already clicked on your ads, but haven't converted, are more likely to do so than those who haven't engaged with your ads at all.

  2. Panda 4.0 Help: Google Clarifies Tremors, 3 Analogies for Diagnosing Hits

    Then I’m going to provide three offline Panda analogies to help those that have been impacted better understand what possibly caused their Panda attack. But by running out the door, you now end up in the candy isle in the center of the Mega Movie...

  3. 5 Changes You Need to Make for Google Shopping in the Next 2 Months

    Note the dates for campaign switch steps are suggestions to help you make a smooth transition to Shopping Campaigns. Google creates ads for search using information about your products communicated through the Google Merchant Center or AdWords...

  4. Gender Bias in Marketing: Women Seen as Less Valuable Than Men [Research]

    And, the hiring practices and employee development processes could be an important way to help balance any bias a company may be experiencing. The topic is once again front and center in the Web marketing industry with research coming from...

  5. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    In order to succeed, marketers need powerful technology that can help them harness massive data in real time, and a platform that can break down the silos within the organization, bringing content creators into the fold for seamless collaboration...

  6. 10 New Media Trends Shaping the Lives of Modern Consumers @ClickZLive #CZLNY

    Visual Takes Center Stage And then there's the Zpritz app, which says it will help you read faster - at speeds of 1,000 words per minute. She also created Dotcomplicated.co – an online community and newsletter to help families keep digital at bay...

  7. 4 UX Tips That Will Improve Your Content Strategy

    So how do you think like a UX strategist, and how will doing so help you produce better results? UX strategists have a gift for keeping the user at the center of everything they create. With a focused content strategy that a UX professional would...