From Facebook's help center: Facebook's Promoted Page Likes advertising rolled out globally this week, offering businesses worldwide a simplified way to get more Likes to their Facebook pages. Here's what you need to know about Promoted Page Likes...
The social media platform has also added enhancements designed to help advertisers better analyze and manage their ad campaigns. Twitter also made changes in its ads center that it claims gives advertisers more detail on audience segments, allowing...
Upgrade to enhanced campaigns more easily with the new AdWords upgrade center – Inside AdWordsLets you do bulk upgrades or merge campaigns in a few clicks. Enhanced campaigns get Google+ annotations and an upgrade center.
The editorial calendar decides high-level subject matter and development frequency of content you will create going forward for your blog, resource center, and social channels. The following steps should help get you through it.
The implication is that different elements of a brand are being discussed including the products, customer service, business practices, branding, geo-specific topics, user help topics and corporate responsibility, among others.
Link your Merchant Center account to AdWords, and you're ready to start showing the nice product specific ads with images and prices included. Your campaign needs to have product extensions enabled to tell it which Merchant Center account to use...
That feed controls the errors that you're going to see within Google Merchant Center. In this video, Rick outlines the importance of making data feed changes, such as creating feed labels, and avoiding Google Merchant center errors.
Use this guide to help you improve the quality of images you upload and display on Facebook, by using the right dimensions, resolution and features for the job. Larger images will display from the center of the image, meaning some of the edges may...
Structured Data, Google Highlighter, and How Can They Help Your Business – ClickZIf you're a small business, Google has actually made it pretty darn simple, easy, and cheap to implement structured data on your site if you have any kind of event...
Tools like Whitespark's local citation finder can help you to identify structured citation providers in your area. Proximity of address to city center (centroid) To sum up, here are the key ways that will help you maximize the power of Google+ Local:
A redesigned resource center for businesses offers basic and advanced tips on promotion and making the most of Twitter. Key findings and insights from the 15miles/Neustar-Localeze Local Search Study to help customers find you through local search.
Top-level category pages will have a different purpose than product pages – and they all center on the user and the shopping experience. Keyword research can help you identify what terms your audience is using when they search, from the research...
Too often people fixate on the starring phrases center-stage and they forget about everyone else that is involved with the production, namely all those phrases with lower search volume. When you’re talking about 3, 4 or 5 word phrases, when you...
Looking for 18 simple local and social search strategies that are relatively simple to implement and should help you improve marketing performance? If you have an address that’s part of a shopping center or in a shared business, get familiar with...
Over at Bing's Webmaster Center Blog, Duane Forrester's team has been working hard to help Webmasters develop XML sitemaps easier. Get more details on the Bing Webmaster Help pages where you can also find the link to download it.
Here are a few important details for marketers and tips to help you optimize your Page to appear in Nearby results. Say you're a local hardware store called Fawcett’s Building Center. A recent global update to Facebook’s Nearby mobile check-in made...
The dimensions of a publishers’ printed catalog may be influenced by factors such as postal rates, the cost of storing boxes of catalogs at the fulfillment center, printing costs or even the impression the business wishes to make (a luxury...
These partnerships help us bring in relevant, timely and topical information, enhancing our SERP results and helping searchers complete their tasks faster. This can help explain how fast movers – even unknowns – can gain an early ranking advantage...
This includes the call center, and branch/agent locations. Even a simple model to value branch locators as an example can help provide some insights back to your optimization strategy. 2012 was an awkward year for financial services.
This insight can help identify missing links in the conversion path, and drive strategic content development. While other solutions are offering social media insights, Google Analytics integrates social data in context, providing a holistic view of...
