Big Bang Theory Soft Kitty Hoodie The "Soft Kitty" song is well-known and now there is a hoodie for people to show their love of the song. I bought this hoodie for myself and my husband because anytime we visit family they say, “hello” and then...
A moose aficionado has created a Shopcade dedicated wholly to moose, while HelloKitty has several Shopcades dedicated solely to the popular product line. And, it’s not news that word-of-mouth is one of the most effective forms of advertising, an...
I touched on the Sanrio/HelloKitty gifts application as an example of this when discussing social intelligence for Facebook marketing. "When it comes to digital marketing I believe marketers need to be more strategists & research minded than idea...
The HelloKitty app referenced in "Social Intelligence for Facebook Marketing" takes one simple (but powerfully effective) cue from applications like Farmville -- sending people virtual gifts. How about why more than 50 million monthly users play...
Sanrio/HelloKitty awareness of fans sharing all things "HelloKitty" inspires the development of a custom gifting application, garnering 73,000 new fans within week-one of launch without any paid advertising.