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  1. How to Avoid PR Disaster With a Social Media Policy

    Hello front page news and public relations hangover! Does the saying "There's no such thing as bad publicity" apply to social media blunders gone viral? Your brand ending up as a gag skit on "SNL" because of a social media mishap is probably not...

  2. How to Create a Visible & Engaging LinkedIn Profile

    It says hello to your audience in such a way that engages, but doesn't sell and provides direct examples of credentials, awards, experience. For those of you who are new to LinkedIn, the importance of getting found by your target audience on...

  3. Google as Your Identity Provider: Where Are We Now?

    Instead of me giving a birthdate as I would today, my Identity Provider, who holds that piece of verified data about me and is also trusted by Pandora says, “Hello Pandora! The NSTIC (National Strategies for Trusted Identities in Cyberspace) the...

  4. Google+ VP: “We Don’t Need Ads to Make Next Week’s Payroll” Like Facebook

    Hello, Google Shopping PLAs! Google+ VP Bradley Horowitz gave an interview on-stage at IGNITION conference that showcased his seeming lack of comprehension of how the rest of Google actually works. Horowitz began by touting all the benefits of...

  5. Marissa Mayer Brings Hope to Yahoo

    Please come by my office in building D on the third floor and say hello. Literally. One Yahoo was inspired to create a “Hope” poster reminiscent of the iconic Shepard Fairey posters created during the 2008 presidential campaign for candidate Barack...

  6. Google April Fools' Day Pranks 2012: 8-Bit Maps, Chrome Multitask Mode & More!

    Say hello to the ambinavigation revolution known as Chrome Multitask Mode. For Google, April Fools' Day is the annual launch day for a slew of gag products and hoax services you’ll likely never see in real life.

  7. Social TV Grows Up: Communities and Advertisers Flock

    Hello, laptop decoration! They’re breaking Twitter records during awards shows and hammering hashtags during shows like “Glee”, “Gossip Girl”, and “The Big Bang Theory”. Going beyond Facebook and Twitter, a number of applications have sprung up...