If you've visited your Google+ account in the past day, you may have noticed Google's big announcement at play: a new look and feel for the social network that puts imagery front and center in a huge way.
For example, if you have 65 percent money anchors, 25 percent brand/URL anchors, and 10 percent other, you might think that's too heavy a reliance upon money anchors. Boy, do I love link data. I love generating a list of backlinks and digging...
Recently I have been doing research into apps that help with both automation (to save me time) and cleaning out the crud that builds up from heavy use of my phones. In 2013 technology and marketing professionals are as busy as they have ever been.
If it sounds unnatural when you speak, it's too keyword heavy. You know, the "Good Ol' Days" when you could manipulate Google's algorithm (and others) like a ball of clay and out came whatever you made of it.
While both SEO and SEM gurus have heavy landing page responsibilities within marketing, SEO managers have to focus on both content, meta data, and conversion funnels in order to drive their results. product listing ad (PLA) channel, retailers often...
At iAcquire we've built the dream off-page solution called iRank which handles all the heavy lifting and allows us to give our clients transparency and results. To the world outside of your colleagues, clients, and partners, your website is your...
A consumer-packaged goods marketer can, for example, target heavy buyers of children’s cereal from data provided to Facebook by Datalogix that “includes loyalty card and transaction-level household purchase data with multi-channel coverage across...
So while all of this heavy lifting of hitting the payment gateway, hitting the inventory server, etc.is all going on – the user is left staring at their screen wandering if anything happened. The idea of spilt testing and conversion rate...
The cool thing is it does all the heavy lifting: it knows there are two variations, it knows how many conversions happened based on those variations, it does all the complicated math in the background to make sure the tests are significantly...
Vampire - Heavy smell of blood, light hint of garlic You know, immature and cheesy, with a quick, bright finish. At least according to Google Nose, one of the latest additions to Google's long line of new technologies that never seem to quite make...
Long-tail keyword searches have less competition because of their nature; they often don't have a bull's-eye on them like the heavy-hitting core keywords. Long-tail keywords became accepted as a fantastic way to gain search traffic a few years ago.
Many also offer sophisticated graphic user interfaces to make otherwise development-heavy changes quick and easy for business users and marketers. As I wrote in my web analytics 2012 year in review, tag management is primed for a blowout year in 2013.
On site I was working with had a slew of link heavy UGC pages that were linking over to products that had absolutely nothing to do with that site. It’s not easy…” So say the multitude of recent Facebook posts that have inundated the feed of pretty...
Having this balance also regulates cost and increases output, as the agency will have more of the heavy lifting to do in terms of identifying opportunity and providing the strategy. Organic search is, and will continue to be, a trusted source of...
Including heavy sales language makes it harder for a reporter to strip away the promotions and get to the core – if there is a core at all. SEO professionals who look at press releases as a way to garner links are missing the point.
However, say this data-heavy marketing manager never ran a social media campaign before. This management and employment philosophy has been around since the early 1990s, but it has recently become a really hot topic in the marketing agency world.
when a user can let technology do the heavy lifting. In the opening keynote of SES London on Tuesday, "Future Forward - Shifts in the Digital Revolution," Dave Coplin, chief envisioning officer of advertising and online at Microsoft UK, focused on...
Had the companies struck by Penguin analyzed all of the links being built, and the heavy use of exact match anchor text, they possibly could have addressed the situation while it was happening (and not after losing significant amounts of traffic).
It's also interesting to note that, as Glenn Gabe pointed out in "Insights From 7th Graders About Google, Smartphones, Panda, Privacy & Paid Search", many students (who are heavy Google users) don't understand the difference between paid and...
Building organic backlinks takes a lot of heavy lifting in an approach called Optimized Content Marketing. Even in a post Penguin world, SEO professionals are still asking questions such as: What’s the best way to build backlinks that will have a...
