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  1. How to Check the Status of Google Penguin Link Removals Using Screaming Frog or Deep Crawl

    That's fine, since Screaming Frog is doing the heavy lifting. For SEOs, it's a heavy duty solution for crawling large-scale websites. But since this is cloud-based, and the heavy lifting will be completed by Deep Crawl's servers, you don't have to...

  2. 13 Twitter PR Secrets to Report News, Gain Publicity, & Build Relationships

    Within 12 months, Twitter will flip the switch to display pictures, video, and associated web content in an effort to compete with media heavy rivals such as Facebook. Companies and organizations breaking news via a tweet is the new “normal” of...

  3. 7 Essential Skills for Managing PLA Campaigns

    While both SEO and SEM gurus have heavy landing page responsibilities within marketing, SEO managers have to focus on both content, meta data, and conversion funnels in order to drive their results. product listing ad (PLA) channel, retailers often...

  4. Landing Page Optimization: How to Identify Testing Opportunities

    The cool thing is it does all the heavy lifting: it knows there are two variations, it knows how many conversions happened based on those variations, it does all the complicated math in the background to make sure the tests are significantly...

  5. Google April Fools' Pranks 2013: YouTube Closing, Google Nose, Gmail Blue & More!

    Vampire - Heavy smell of blood, light hint of garlic You know, immature and cheesy, with a quick, bright finish. At least according to Google Nose, one of the latest additions to Google's long line of new technologies that never seem to quite make...

  6. Where to Start When Considering Managing SEO: In-House, Balanced, Agency

    Having this balance also regulates cost and increases output, as the agency will have more of the heavy lifting to do in terms of identifying opportunity and providing the strategy. Organic search is, and will continue to be, a trusted source of...