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  1. 7 Free or Low Cost Tools to Improve Landing Page Conversion Rates

    The results are compiled into a heatmap: A great landing page can easily increase conversion rates between 100 and 300 percent. The process to getting a great landing page is deceptively simple and endlessly iterative: analyze, design, launch, test...

  2. Are all Results on Search Engines Equal? A Surprising Journey Within the SERPs [Best of SEW 2010 #7”

    The heatmap shows the user's eye movement, which elements are strong, and which are weak within seconds. The screenshots of each single search engine include a "heatmap analysis," "coverage analysis," and the important "region of interest analysis...

  3. 2010 Search Predictions: The Experts Weigh In

    As a company, we are heavily investing across all devices and mobile search functionality including GPS, heatmap analysis and the like, to give customers a superior local experience. Every January, journalists, bloggers and other industry folk take...