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  1. How One Company Used Promoted Tweets to Heat Up Sales During the Polar Vortex

    We basically looked at a weather map of the storms to see which states were being hit," Leviticus Williams, social media specialist at Chegg told Twitter. Every once in a while, Twitter shares interesting case studies of how unique brands have used...

  2. SEO Into 2014: The Irreversible Changes in Google's Products

    Beneath the latest heat they've been getting in NYC and in parts of Quebec, Airbnb actually has an incredible way of figuring out how to provide their users with incredible experiences. We can slowly see how Google's “most comprehensive data set of...

  3. When Machines Start Writing Back: My Problem With DataPop & Automated Content Creation

    Right now they’re only doing this in English, though non-English copywriters should feel the heat of this animal breathing down their neck shortly. Quality was all over the map. Not one to judge after just one meeting, I knew I needed to speak with...

  4. Google Searchers Use Autocomplete Most, Ignore Google Instant [Eye Tracking Study]

    Their results were then analyzed with eye gaze videos, heat maps, and focus maps. Specifically, their study found that queries with local listings rarely resulted in clicks on location links, though most users said they interact with the map when...

  5. Google Eye-Tracking Study Highlights Impact of Local/Places Results

    The subject data was then aggregated and used to create heat maps to show which areas of the page they migrated to. You can see that the top 3 and the map got a little bit of lovin’, but if you’re in Chicago and hoping to rank for pizza, you want...

  6. It's Beginning to Look a lot Like Christmas: Changes At Google to Increase Ad Spends

    It would be interesting to see an update of this now nearly three years later, to see if searchers have become more accustomed to images and other universal results, and started to revert back to the original "F" shaped pattern that made the first...