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Hearst Magazines

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  1. Highlights from the SEW Blog: March 24-28, 2008

    That's something Hearst Magazines is apparently abundantly aware of with its acquisition of Answerology, a relationship advice site. Hearst Jumps on Answers Bandwagon, Acquires AnswerologySearchers want answers, not just results.

  2. Hearst Jumps on Answers Bandwagon, Acquires Answerology

    That's something Hearst Magazines is apparently abundantly aware of with its acquisition of Answerology, a relationship advice site. Answerology offers us a new type of service journalism, using a 'wisdom of the masses' model built on the expertise...

  3. Split Traffic, Raise Conversion Rates, Repeat, Multiply

    SiteTuners has posted a case study featuring RealAge, the healthcare site just purchased on Monday by Hearst Magazines. Although it's one of the most under-appreciated disciplines of Web marketing, site optimization doesn't land on the priority...