SEO News

Healthy

RSS
  1. ProFlowers, 1800Flowers Killing It in Paid Search Ahead of Mother's Day

    Advertisers in the flowers and gifts sector spent more than $15.4 million on Google AdWords desktop and tablet search in Q1 2014, "averaging a healthy 4.24 percent click-through rate and $1.66 average cost per click," according to research from...

  2. 4 Reasons You Should Start Obsessing About AdWords Quality Score

    OK, maybe not "obsessed," as it's probably not healthy to obsess about anything, but your quality score is veryimportant and you'd be crazy to ignore it. Last October, Alistair Dent wrote an interesting – if somewhat misguided – post about why you...

  3. Susan Wojcicki Replaces Salar Kamangar as Head of YouTube

    Like Salar, Susan has a healthy disregard for the impossible and is excited about improving YouTube in ways that people will love. Susan Wojcicki will replace Salar Kamangar as the head of YouTube. Wojcicki joined Google in 1999 as employee number...

  4. PPC Management Operations: The Ultimate Guide

    If the ROI and quality score for the keyword is healthy, you can often just leave it be. When your PPC operations are set up well, account management should run like a finely tuned machine. Just like a car's engine, PPC management needs regular...

  5. Top 10 SEO New Year's Resolutions for a Successful 2014

    Although that might make you feel a little peckish for some long form articles, you need to focus on the best in healthy snacks; link-inspiring user-generated content, educating prose, expert opinion, multimedia munches and share-demanding content...

  6. Top Manufacturers of Consumer Goods Using PPC for Brand Awareness

    CPG marketers attempt to maximize share of voice by layering their keywords with terms that span different stages in a consumer’s awareness and usage of the brand, including: brand terms (“Special K”), product terms (“breakfast cereal”), problem...

  7. 7 Reasons Your Blog Sucks & How to Fix It

    Make sure to mix in topics driven by trends, current events, industry news, etc.so there’s a healthy balance. If you’re not publishing informative, engaging content or you’re constantly pimping your company more than offering value to your readers...