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  1. Social Customer Service Secrets to Avoid Negative Search Results

    Clearme sends out swag packages thanking its loyal customers who travel the globe and surprises travelers with random acts of kindness gate gifts such as bottles water and a healthy snack. Search results beware and be aware, customer service is...

  2. ProFlowers, 1800Flowers Killing It in Paid Search Ahead of Mother's Day

    Advertisers in the flowers and gifts sector spent more than $15.4 million on Google AdWords desktop and tablet search in Q1 2014, "averaging a healthy 4.24 percent click-through rate and $1.66 average cost per click," according to research from...

  3. 4 Reasons You Should Start Obsessing About AdWords Quality Score

    OK, maybe not "obsessed," as it's probably not healthy to obsess about anything, but your quality score is veryimportant and you'd be crazy to ignore it. Last October, Alistair Dent wrote an interesting – if somewhat misguided – post about why you...