SEO News

Healthcare

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  1. SES Atlanta is Just 3 Weeks Away: Learn Top SEO & Paid Search Tactics, Tips & Tools

    It's hard to pull out specific sessions, but some of my personal highlights on the SEO side would be hearing how Jackson Healthcare have tackled the mobile challenge; or if you're deep into the SEO side of things, the SEO Diagnostics session from...

  2. Google: Top Search Ads Increase Brand Awareness by 6.6% [Study]

    They were then shown either a control search engine results page (SERP) or Test SERP spotlighting one of the 12 categories: apparel and durables, auto, B2B, classified and local, consumer packaged goods (CPG), education, financial services...

  3. 15 Ways to Avoid Reputation Roadkill @ClickZ Live #czlny

    Healthcare.gov didn't have the best launch, and still has issues to this day. But there is hope for all of us. Reputation management expert Andy Beal, chief executive (CEO) of Trackur and author of Repped: 30 Days to a Better Online Reputation...

  4. Why Tablets Should be a Core Component of Your Paid Search Strategy

    Healthcare is the only vertical to see an increase. Financial services and healthcare are both flattened around 4 percent of total ad spend. At this point nearly every conversation we have with our clients includes a strategy for mobile and tablets.

  5. 5 Invaluable (And Free!) Tools Every Online Marketer Should Get to Know

    Key verticals range from Global Places to Healthcare Providers, Restaurants to Consumer Products. In fact, for every task an online marketer may face on a day-to-day basis, there’s an average of 3.4 bazillion different tools at her disposal, and...

  6. Google Health Shutting Down Doesn’t Mean Google Has Abandoned Health

    I’ve heard that 2 to 3 percent of all Google search traffic is looking for healthcare information. We’re not talking about health, beauty, lifestyle or wellness information – that’s in addition to those consumers and medical professionals who go to...